Job Description The primary role of the Channel Marketing Manager is to own the marketing relationship with a selection of Tier 2 retail and etail accounts and work alongside Sales to plan, implement, execute and monitor quarterly marketing plans that are aligned to the integrated marketing plan and the customer’s objectives. Role is customer-facing - although predominantly virtual at present – and will require traveling to the customer’s place of business for face-to-face meetings. Travel to partake in events around UK, Ireland and the Nordics may be required as well as travel in Europe and the US for internal corporate events. Responsibilities: Attend customer meetings (specified Tier 2 retail and etail accounts) with sales counterpart and manage and plan, implement and monitor joint quarterly marketing campaigns with the accounts Take ownership of and manage marketing budget allocated to Tier 2 accounts; raise corresponding MDF programes; track spend; follow-through on campaign activation; take ownership of managing claims from sourcing invoicing and securing the correct proof of performance Measure success of programs, trends and ROI, track MDF / co-op budget & spending in trackers and report on budget spend as required Drive training programs for distributors and resellers sales personnel by leveraging available Sandisk online and offline tools Plan and co-ordinate Sandisk’s participation in trade shows and events in UK, Ireland and the Nordics; procure and organize all show display items: banners, display with hard drive, datasheets, posters, dummy units, etc. Event attendance will be required. Liaise with Demand Generation team, PR team, Social and Influencer team to plan and activate digital and social campaigns in region. Support new product launches (determine material needed, organize plans with partners, execute plans and report) Complete special projects, reports & analysis as needed Liaise with key marketing agencies and suppliers; brief requirements Provide fact-checking, copy editing, formatting and reviewing of brochures, advertisements, flyers, etc. created by distributors, retailers, etailers, etc. and propose improvements if necessary; Actively review online resellers' websites to ensure product content is accurate; Order sales samples, dummy units and empty boxes of new external products for the Sales & Marketing team and customers Evaluate data and create reports on key metrics in order to monitor campaign efficiency and analyze trends; provide monthly updates on marketing campaigns and share via specified templates Provide administrative support for a variety of marketing programmes Keep up to date with latest product technology and roadmap as well as current market conditions and competitive environment