Principal Analyst - CRM and Customer Analytics (Viator)
London, UK
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier.
We are looking for a principal analyst to join the marketing analytics team. If you're passionate about extracting, analyzing, and interpreting customer data to provide actionable insights that enhance our CRM strategies and optimize customer engagement, we’d love to have you on board!
What you'll do:
1. Analyze customer behavior, segmentation, and trends to identify opportunities for targeted marketing campaigns and personalized customer experiences.
2. Develop and implement predictive models to forecast customer behavior, optimize marketing campaigns, and personalize customer interactions.
3. Work on code reviews, architecture discussion, and collaboration with a multidisciplinary team for regular model deployments.
4. Design, code, experiment and implement models and algorithms to enhance customer communications and optimize business results.
5. Collaborate with cross-functional teams to implement CRM strategies that align with business objectives and improve customer experience.
6. Conduct incremental tests and performance analysis of marketing campaigns to optimize ROI and conversion rates.
7. Stay current with industry trends and best practices in CRM, marketing analytics, and customer segmentation techniques.
8. Ensure data quality and integrity by working with data engineering teams to manage and preprocess large datasets.
What you'll need:
1. Bachelor’s or Master’s degree in Statistics, Data Science, Economics, or a related field.
2. 7+ years of proven experience in customer analytics, customer segmentation, or marketing analytics roles.
3. Degree in Machine Learning / AI or a related discipline OR demonstrable experience with the data science lifecycle - i.e. from problem definition to model deployment and beyond.
4. Proficiency in SQL and at least one programming language, like R or Python.
5. Strong understanding of statistical tests and experimentation.
6. Proficiency in data visualization tools (e.g., Tableau, Looker).
7. Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders.
Perks of Working at Viator
1. Competitive compensation packages, including base salary, annual bonus, and equity.
2. “Work your way” with flexibility to suit your lifestyle.
3. Flexible schedule. Work-life balance is ingrained in our culture.
4. Donation matching. We match qualifying charitable donations annually.
5. Tuition assistance for qualified programs.
6. Lifestyle benefit. An annual benefit to spend on yourself.
7. Travel perks, including discounts.
8. Employee assistance program.
9. Health benefits with great coverage.
Our Values
1. We aspire to lead.
2. We’re relentlessly curious.
3. We’re better together.
4. We serve our customers, always.
5. We strive for better, not perfect.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com.
#J-18808-Ljbffr