Growth Hacker – Germany & France Markets
The Growth Hacker simply is Sales & Marketing embodied. Whilst others may have channel-specific specialisms and goals in the Squad or related Services, and whilst you may have a stronger skill set on one channel or another, you’re always thinking 360 - you're a trading ninja at heart. You trade the components that drive great ROAS. You trade the components that drive great Revenues. You trade the components that drive great Customers. Ultimately you know how to bring home a target and you’re great at bringing a team along with you.
The Growth Hacker drives key commercial building blocks, stacking them together and building the road to growth across our German market. Our Growth Hacker will have end-to-end responsibility in how we hit our revenue targets and therefore responsibility for delivering sustainable revenue growth in an established market in German. They optimally juggle the following:
* The building blocks of Revenue; Order Volume, unit sales and ASP.
* The key building blocks of Gross Margin; Product Mix, ASP vs CoGs and Vat Blends.
* The key building blocks of Great Acquisition; LTV:CAC, NNPOFO and New Customer Volume.
* The key building blocks of Media Spend Scale; A:R efficiency, CAC, ROI, and Channel Mix Maturity.
* The key building blocks of CVR; Proposition, Promotion, Price, Click Path, and Speed.
Growth Hackers lead the Squad and work in tandem with Squad members, our Commercial Director, our Digital Marketing Director, and our Brand Director. They also have direct lines into our C-Suite and CEO for extended mentorship and direction. Whilst Growth Hackers can originate from performance marketing or trading backgrounds, over time they must develop a 360 degree Sales and Marketing knowledge set - meaning a high level of proficiency to mastery over all performance marketing channels and all commercial components of what makes a successful business. This embodiment of Sales & Marketing will enable 360 decision-making and sustainable commercial growth.
This role requires high collaboration across your Squad, other Sales & Marketing Squads and the wider business - specifically Supply Chain, Data & Finance. You will be known for your growth mindset and your ability to visibly impact in-day performance and long-term strategic execution of commercial, digital marketing and brand strategies.
Core Responsibilities
* Deliver consistent, sustainable and compelling revenue growth.
* Deliver Gross Margin to target through promotional management and product mix.
* Deliver Media Mix to strategy, scaling spend in core and new channels/formats.
* Deliver Marketing Spend to A:R targets focusing always on growth.
* Drive discussions and innovation around incremental A:R strategies always wired for growth.
* Drive the Category and Product portfolio long-term strategies, distilling them into short-term tactics.
* Oversee a compelling, robust and detailed promotional calendar & ensure end-to-end integration.
* Oversee all onsite trading & commercial levers to drive CVR, AOV and GP (WWW/YPO/Search).
* Ensure the dynamic of product mix, unit sales and ASP delivers sustained growth in AOV.
* Deliver new customer numbers to target month in month out.
* Deliver improving LTV through managing and challenging the quality of acquisition and promotions.
* Deliver NNPOFO through strategic thinking, thoroughly understanding and influencing CAC, GP, LTV.
* Understand the LTV:CAC metric for your markets, work with Directors to influence performance.
* Oversee CVR performance by product, understanding and surfacing insights aimed to deliver growth.
* Challenge your Squad members against targets, responsibilities and core behaviours.
* Drive the Paid Media channels, by positively challenging performance & highlighting opportunities.
* Challenge other Squad channels to understand performance and growth opportunities.
* Drive the agenda with Marketing Service Teams, ensuring they’re clear on what your Squad needs.
* Surface learnings and insights and work with your peers to turn them into actions.
* Deliver customer-focused thinking and ‘right-first-time’ executions that enhance brand reputation.
* Adhere to and elevate Brand guidelines and values ensuring Brand standards are exceptional.
* Be fully aware of sales run rates challenging sales to stock holding, driving a growth agenda only.
* Consistently identify growth opportunities, raise these and drive green-lit ones home.
* Drive knowledge share across Squads, mentor and lead where you see the opportunity.
Core Competencies
* Growth mindset. You chase it, live it and breathe it. You hate not having it.
* Mastery of Gross Margin management and the spend & trading levers that drive optimal performance.
* Mastery of revenue management and the spend & trading levers that drive optimal performance.
* Mastery of growth geared Paid Media strategies and execution so you can scale spends & deliver revenue.
* Master the art of creating an end-to-end commercial and marketing execution across your squad.
* Master the rubix cube of unit sales, ASP, product mix to deliver AOV growth.
* Master the relationship between CAC and LTV to ensure acquisition drives long-term commercial value.
* Master the art of scaling a marketing budget, in line with business strategies and efficiency targets.
* Master the art of opening up new channels, creating solid business cases and ROI & manage through.
* Master our brand guidelines and values ensuring on-point execution and custodianship.
* Master the art of delivering insights at pace teamed with succinct actions for discussion/deployment.
* Master the use of data-led decision-making, utilising your BI Services team to deliver actionable insights.
Core Behaviours
* Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
* Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
* Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
* Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
* Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
* Learn: Drive a culture of experimentation and continuous improvement.
* 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.
* Ideally German Native, living in the UK or with a relocation plan
* Or French Native, living in the UK or with a relocation plan
* Or English but has to have experience of growing an EU e-commerce market and prove it.
Join Protein Works: Home of the Best Shakes on the Planet
Protein Works is a multi-award-winning healthy food brand based in the Northwest.
Our mission is simple: to help people live healthier & happier lives through the power of nutrition.
We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition.
With over 350 million shakes sold worldwide, Protein Works is one of Europe’s fastest-growing food and beverage brands. We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.
Free drinks and snacks
Cycle to work scheme
Hybrid working: WFH on Fridays*
25 days holiday + all bank holidays
Staff socials and events
Fantastic Bonus Scheme
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Food and Beverage Services and Food and Beverage Manufacturing
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