Benefits:
* enhanced maternity, paternity and adoption leave, and shared parental pay
* family-friendly policies
* 8% employer pension contribution (Aviva) or opportunity to continue NHS pension
* free health cashback plan (Medicash): employee cover plus up to four dependent children
* 24/7 virtual GP access (UK registered), plus access to Best Doctors
* free, confidential employee assistance programme (Medicash)
* access to a wellbeing app
* flexible working options including hybrid working, flexible working patterns such as part-time, compressed hours, and more
* learning and development opportunities including bespoke training and access to LinkedIn Learning
* commitment to employee health and wellbeing
* we have a Menopause Friendly accreditation and are a Disability Confident employer
About Us
Every three minutes someone in the UK develops dementia: a progressive and complex condition that can be devastating for the whole family. One in two of us will be affected by dementia in our lifetime, either by caring for someone with the condition, developing it ourselves, or both.
Dementia UK is the specialist dementia nursing charity that is there for the whole family. Our specialist nurses, known as Admiral Nurses, provide free, expert advice, support and understanding to help families care for their loved one. Every day, Admiral Nurses help families up and down the country to have the best life possible, for as long as possible.
About the role
This is an exciting opportunity to join Dementia UK in a new role as Head of Digital Engagement. You will be responsible for developing and delivering an effective, proactive and integrated digital strategy, overseeing an operational plan that supports the organisation’s overarching objectives.
As the Head of Digital Engagement, you will lead our Digital Engagement Team, motivating and empowering colleagues to create inspiring and engaging cross-channel digital marketing activity (including website, email, pay-per-click and paid social media activity). This will include ensuring our digital activity is inclusive and accessible, as well as focused on segmentation, testing, scheduling, optimisation, acquisition, supporter journeys and engagement.
With other key stakeholders, you will help to drive digital transformation and a digital culture across the charity. You will identify opportunities for the charity that will help meet our organisational objectives and work with key stakeholders to drive these forward, ensuring there is a joined-up and prioritised approach to our digital projects. Working closely with the Head of Brand and Marketing and the Head of Communications, you will help increase awareness of Dementia UK and Admiral Nurses, while supporting our fundraising, influencing and service delivery goals. Together, you will ensure brand integration across all channels, keeping the brand fresh, consistent and impactful. You will also ensure that the brand and its assets are accessible and effective across all digital platforms, and that everything we produce reflects the values and identity of Dementia UK.
To succeed in this role, you will bring significant experience of digital marketing and communications at a senior level. You will have a strong track record of overseeing the successful delivery of digital projects, campaigns and content that generate measurable results. You will also have experience in developing and implementing strategic plans, alongside managing operational plans with clearly defined KPIs and identified risks. In addition, you will be a strong communicator and proven leader of high-performing teams, able to provide clear direction, motivation and effective line management through supervision and staff development.
If this sounds like you, join us in making a difference in the lives of those affected by dementia.
Our culture
In addition to a competitive salary and a generous benefits package, we truly value our people. It’s important for us to create a working environment that looks after our workforce to support them in achieving their full potential. You will become part of a diverse and dedicated team who are supported to use and develop their skills. We recognise and value the key role you will play in delivering our strategic plans for the benefit of those living with dementia.
Our staff have a voice. Representatives from different roles and levels across the organisation positively contribute to and lead on our working groups around health and wellbeing, menopause, and equity, diversity and inclusion.
Dementia UK is proud to welcome everyone. We aim for a truly inclusive culture with talented, diverse teams that represent a variety of backgrounds, perspectives, and skills. We celebrate difference and individuality and encourage everyone to join us and be their whole selves always.
Dementia UK is a Disability Confident Employer.
By applying to join Dementia UK, you acknowledge that in the event you are successful for the role, any offer and your ongoing employment will be conditional on you having or obtaining the right to work in the UK.
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