E-commerce Marketing Manager
Loughborough
Introduction to the Company
We’re seeking an experienced and passionate E-commerce and Digital Marketing Manager to join our clients rapidly growing team. This is a dynamic role, perfect for a self-motivated individual who thrives in a fast-paced environment and is ready to make a significant impact in driving digital strategies forward.
Description of the role:
* Develop and implement the digital and web strategy to align with business goals.
* Monitor, analyse, and report on key performance indicators such as website traffic, conversion rates, and bounce rates.
* Collaborate with digital agencies to create SEO-optimised website content, including blogs and landing pages.
* Support the marketing team on paid marketing activities and campaigns.
* Manage the digital merchandising of the Shopify-powered website, ensuring accuracy in product data, imagery, and descriptions.
* Work closely with purchasing teams to stay updated on product details, stock levels, and discontinuations.
* Regularly review and enhance website content, including FAQs, operational pages, and business-related content.
* Improve the user experience (UX) across the website and stay competitive by benchmarking against industry standards.
* Analyse customer behaviour and implement insights to optimise the online shopping experience.
* Collaborate with the marketing team to align digital content with key campaigns and strategies.
* Drive traffic and engagement through innovative digital initiatives in partnership with external agencies.
About you:
* Minimum of 3 years' experience in e-commerce or digital marketing roles.
* Strong organisational skills with the ability to manage multiple projects and meet deadlines.
* Excellent verbal and written communication skills.
* Knowledge of SEO best practices and their application in digital marketing.
* Experience working with Shopify is highly desirable.
* People management experience is a plus.
If you’re ready to take on a role where you can truly make a difference, we’d love to hear from you!
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing
Industries
Staffing and Recruiting
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