Principal Consultant - Recruiting Content, Social Media & Influencer Marketing Experts across the UK
Influencer Marketing Manager
Location: London
Working Model: Full-time, office-based
Our client, a pioneering and rapidly growing wellness brand, is seeking a dynamic Influencer Marketing Manager to spearhead their paid influencer and content strategy. This is an exciting opportunity to shape the brand's creative direction, working closely with the Co-Founders and Head of Growth to scale digital performance and brand impact. With a culture rooted in innovation, ownership, and excellence, our client provides an inspiring environment for those passionate about social media, influencer partnerships, and performance marketing.
The Influencer Marketing Manager will:
* Lead and optimise the in-house paid influencer program to drive brand growth and customer acquisition.
* Build and maintain strong relationships with agencies and influencers, ensuring consistent high-quality content production.
* Analyse and report on influencer performance to measure impact on brand visibility and sales.
* Oversee the commissioning and management of freelance content creators, videographers, and editors.
* Develop and execute a strategic content distribution plan across TikTok, YouTube Shorts, and Snapchat.
* Proven experience in influencer marketing, social media, and content strategy within a DTC environment.
* Strong understanding of paid social advertising and e-commerce revenue generation.
* Ability to manage multiple projects and stakeholders, including freelancers and creative agencies.
* Expertise in content production, post-production workflows, and performance analysis.
* Excellent communication skills with a creative and analytical mindset.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Retail, Wellness and Fitness Services, and Retail Furniture and Home Furnishings
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