Digital Marketing Manager PLI (12 month mat cover)
Digital Marketing Manager PLI (12 month mat cover)
Location: Kingston, UK
Work Level: 2B
Scope: Global
Reports to: Global Digital Marketing Director
ABOUT PEPSI LIPTON
Pepsi Lipton is a global joint venture organization created between PepsiCo and Unilever in 1994 and has been growing ever since! It’s a market leader within North American and European geographies, but has a presence in over 50 markets across the globe.
Tea RTD remains a massive growth opportunity globally, still only accounting for >5% of the LRB market and yet offering distinctive and on-trend tasty refreshment experiences.
As an autonomous company in its own right, the joint venture has its own board of directors (50% UL and 50% PEP) and global leadership team. With an exciting blend of Unilever and PepsiCo employees, it’s a very exciting place to work!
ABOUT THE TEAM
The DigiHub at Pepsi Lipton is the centre of global digital marketing innovation, driving the digital acceleration program. The team manages Digital Advertising, Social, Creators & Earned, with a consumer-first approach.
JOB PURPOSE
Lead day-to-day projects and operations in the Global DigiHub. This role requires a passionate digital marketer with strong skills in brand building, communications crafting, digital marketing, media, social, project, and people management.
KEY RESPONSIBILITIES
* Lead the day-to-day projects of the DigiHub team, cross-functions.
* Lead the Global Brand Engagement Framework (media & creative), optimizing and cascading it in regions and markets.
* Lead the DigiHub Test and Learn roadmap, aligning with Regional Marketing Directors and cross-functional teams.
* Oversee the Lipton Global Ambassador project and key influencer marketing campaigns.
* Identify gaps and opportunities in digital marketing strategy and provide recommendations.
* Support the Marketing Director in drafting the next phase of the Future-Fit Marketing strategy.
* Ensure timely delivery of digital marketing campaigns based on integrated marketing briefs.
* Act as the main point of contact for the DigiHub across regions, markets, and agencies.
* Manage a team of 5, including designers and a Digital Marketing Assistant Manager.
* Own and manage the DigiHub budget.
KEY SKILLS AND EXPERIENCE REQUIRED
* Established in digital marketing with a focus on driving change.
* Exceptional project leadership and experience managing agile teams.
* Experience in managing senior stakeholders.
* Proven track record in crafting global or regional digital marketing campaigns.
* Strong understanding of consumer journey mapping and experience management.
* Experience in business process improvement through continuous testing and learning.
* Entrepreneurial mindset with a bias for action.
* Extensive experience in building social-first content strategies and activations.
* Data-driven with a strong focus on insights and analytics.
* Experience in managing talent and teams of 2 or more is a must.
* Experience in leading agency relationships.
* Global or Regional experience is a must.
INTERNAL / EXTERNAL INTERACTIONS
* DigiHub members
* Digital Director
* Regional and local Brand teams
* MLT (Marketing Leadership Team)
* CMO
* Europe Marketing Team
* CMI
* Social team
* Media agencies
* Design Agency
NOTES
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options. We strive to achieve a family-friendly and inclusive workplace.
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