This role is for a fixed term of 5 months and is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials. The Senior Brand Marketing Manager of Clarks Essentials will develop and execute the global seasonal stories for Clarks Cloudsteppers and Clarks Collection products. They will lead the global marketing planning process including identifying key marketing styles, creative content development, social initiatives, and the seasonal go-to-market asset suite.
Responsibilities:
1. Develop and deliver strategic marketing strategies to achieve established brand and new brand and revenue objectives.
2. Partner with the Clarks Cloudsteppers and Clarks Collection product teams to develop the seasonal storytelling roadmap.
3. Develop and execute the seasonal marketing plans (channel, creative, product, etc.).
4. Partner with the creative lead to develop creative campaigns and content programs to support the business and resonate with the consumer.
5. Review and provide analysis of campaign and marketing plan results.
6. Lead external agency relationships as needed.
7. Develop and execute collaborations for the Cloudsteppers and Collection brands.
8. Partner with consumer communications on social, influencer, and media strategies.
9. Aid in the selling season on key account meetings.
10. Seamless execution of seasonal marketing plans and go-to-market asset suites.
11. Successful sell-in process with major key accounts (Americas and globally).
12. Partnership cross-functionally within global marketing as well as within the product team.
Qualifications:
1. Bachelor’s Degree in Marketing or related field.
2. 5+ years in brand marketing, consumer marketing, or retail marketing experience.
3. Ability to work collaboratively with internal business leaders and cross-functional groups, make decisions, maintain confidentiality, multitask, and prioritize in a high-volume and fast-paced environment.
4. Extensive knowledge of the US market (UK, EMEA, APAC, LATAM experience is a plus).
5. Knowledge of branding principles and communicating from brand archetypes.
6. Strong presentation skills and experience in typical MS Office or Apple-based computer programs.
7. Self-starter, can work independently and as part of a cross-functional team easily.
8. Passion for footwear is a must!
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive, more than 22,000 pairs of shoes have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.
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