Company Introduction
Designer Parfums is a rapidly growing player in the perfume and cosmetics industry, with a UK base and international ambitions. Our diverse brand portfolio includes PLAYBOY, GHOST, ARIANA GRANDE, JENNIFER LOPEZ, CERRUTI, GANT, MCM, HAWAIIN TROPIC and more. We're on a journey of innovation and influence, and we invite you to join us in shaping the future.
Why this role?
A rare opportunity to play an integral part in the future of a truly iconic global brand. You will work on exciting projects ranging from NPD to creating global campaigns to working with local markets across the globe. If you have a passion for fragrance and Gen Z trends, and experience working in marketing and brand development, this could be the role for you.
Key Duties and Responsibilities
* Actively contribute to the development and execution of innovative projects, including the launch of new fragrances, overseeing the process from initial fragrance selection to final artwork/design. Collaborate with a cross-functional team to ensure timely and flawless delivery.
* Execute dynamic communication strategies for product launches, ensuring messages resonate with target audiences and amplify brand presence.
* Implement a comprehensive social media strategy, covering influencer collaborations, paid and organic campaigns, content creation, and community engagement, to foster brand loyalty and increase engagement.
* Assist in conducting and analysing consumer trend research to inform the development of fresh concepts, anticipate future product launches, and evaluate marketing campaign effectiveness.
* Collaborate with commercial teams to track marketing campaign performance (sell out Vs in store and media investments).
* Aid in translating overarching strategies into actionable plans that outperform competitors and drive market share growth, ensuring the brand's vision is realised in every campaign.
* Collaborate with creative agencies to develop innovative concepts, compelling communications, and high-quality assets that align with the brand's ethos.
* Provide support in managing operational aspects, including budget oversight, securing licensor approvals, maintaining the Designer Parfums Cloud, and crafting brand and launch guidelines, trade catalogues, and digital toolkits.
* Ensure the brand's consistent representation on key online retail platforms, maintaining up-to-date assets and adherence to brand guidelines.
* Assist in organising and preparing for key meetings, including creating impactful presentations, arranging product prototypes, fragrance lab samples, and display materials.
* Foster and maintain a positive and productive relationship with the licensor, ensuring open communication and alignment with brand objectives.
Requirements
* Graduate level ideally with business / marketing related degree, existing FMCG/ Fragrance experience is preferred.
* Passionate about the brand, the direction it is taking and want to play a crucial role in the brand development (be a brand ambassador to inspire internal and external teams)
* Eager to learn and with a ‘can do’ attitude and positive energy.
* Resourceful, able to identify new opportunities and find solutions quickly.
* Self-motivated and organised with an obsession for detail.
* Good numeracy and analytical skills. (Including ppt, excel)
* Excellent project management skills.
* The ability to build solid working relationships (both internal and external)
* Excellent communication and presentation skills
* Digital savvy, including a solid understanding of social media trends