Job Description
CRM Executive (12-Month Fixed-Term Maternity Cover)
Location: Office-Based (37.5 hours/week, Mon-Fri 9:00 am – 5:30 pm)
Salary: Competitive + Benefits
Contract: 12-Month Fixed-Term
About the Role
A leading recruitment agency is seeking a CRM Executive to join our client’s marketing team for a 12-month maternity cover. This is an excellent opportunity to take on a key role, working closely with the CRM Manager and Head of Marketing to deliver impactful customer retention campaigns.
Key Responsibilities
* Support CRM strategies to enhance customer loyalty and retention.
* Plan, execute, and optimise email and SMS marketing campaigns, including triggered and recurring communications.
* Manage the monthly email marketing calendar and ensure campaigns align with tone and brand guidelines.
* Analyse campaign performance using tools like Google Analytics and provide actionable insights.
* Generate and present regular performance reports to stakeholders.
* Assist with audience targeting, A/B testing, and day-to-day administration tasks.
About You
Essential Skills & Experience:
* 2+ years in CRM or digital marketing.
* Expertise in email campaign development and automation.
* Strong project management and analytical skills.
* Experience with A/B testing and using performance metrics to drive improvements.
Personal Qualities:
* Attention to detail and excellent communication skills.
* Team player with the ability to manage stakeholders at varying levels of seniority.
* Strong work ethic and ability to multitask effectively.
Core Benefits
* Competitive salary
* 22 days holiday (rising to 25)
* Enhanced pension, maternity, and paternity benefits
* Learning & development funding
* Social events and a friendly atmosphere
Additional Perks
* Life insurance
* Health & Wellbeing Hub (including EAP)
* Staff travel discounts and partner-exclusive offers
* Employee discounts platform and more!