VANRATH are delighted to be assisting a Major Client from the construction industry with the recruitment of a Senior Marketing Executive / Marketing Executive to join a growing and dynamic team based in Toome.
Salary - DOE - Fantastic Benefits Package
Hours - Mon-Fri-09:00-17:00
Office-based employment.
Responsibilities:
Digital Marketing and Social Media Management:
* Develop and execute digital marketing campaigns across on relevant social media platforms such as Facebook, LinkedIn, Instagram, and other relevant platforms.
* Increase followers and engagement across social media channels through compelling content and targeted strategies.
* Monitor and analyse performance metrics to optimise campaigns and deliver ROI.
Search Engine Optimization (SEO) & Marketing Effectiveness:
* Track and report on marketing KPIs, including lead generation, candidate attraction, conversion rates and return on investment (ROI).
* Optimise website content for search engines to improve organic traffic and search rankings.
* Conduct keyword research to target relevant audiences effectively.
Candidate Attraction:
* Develop innovative campaigns to attract high-quality construction workers and electricians.
* Work closely with recruitment teams to understand target audiences and tailor marketing efforts accordingly.
* Collaborate with sales and recruitment teams to align marketing strategies with business goals.
Content Creation and Branding:
* Enhance the brand identity and position in the recruitment and engineering industries.
* Create engaging, industry-relevant content, including blogs, articles, videos, and graphics, to attract and inform candidates and clients.
* Ensure consistent brand identity across all touchpoints, including marketing materials, social media, and the website.
Marketing Materials:
* Design and produce promotional materials, including brochures, flyers, and presentations, for use in campaigns and trade shows.
Website Design and Management:
* Collaborate with designers or developers to ensure the website is user-friendly, visually appealing, and optimised for candidate applications.
* Regularly update the website with fresh, relevant content and job listings.
Trade Shows and Events:
* Represent the company at industry trade shows and events, ensuring a professional and engaging presence.
* Coordinate marketing support for events, including banners, merchandise, and event promotions.
Ideal Criteria:
* Marketing or related degree.
* Construction or recruitment industry experience.
* Strong Adobe creative suite skills.
* 2+ years marketing experience.
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