Marketing and Media Manager
£32,000 - £35,000 DOE + Bonus
Full time – Hybrid/Office based
Bingham Nottinghamshire
Our client is seeking an ambitious Marketing and Media Manager to lead our national roll-out of innovative mobile apps, driving downloads and generating real user engagement. As a strategic and creative leader, you'll oversee their marketing strategy across all platforms, from social media to paid advertising, PR engagement, and influencer outreach.
What will the job involve
* Plan and execute national app launch strategies (pre-launch, launch, and post-launch phases)
* Oversee multi-channel advertising campaigns across Meta, TikTok, Google, Snapchat, and more
* Drive Pay-Per-Click (PPC) advertising performance and user acquisition goals
* Develop and manage PR campaigns, journalist relationships, and media placement strategies
* Lead content strategy across social, web, and email for brand consistency and engagement
* Design targeted campaigns for key demographics (students, parents, professionals, etc.)
* Track KPIs, report on ROI, and iterate campaigns using data-driven insights
* Engage influencers, brand ambassadors, and strategic partners to boost visibility
* Build hype: social stunts, countdowns, referral incentives, press kits, app store previews, etc.
Skills and experience required
* 4+ years’ experience in digital marketing, media strategy, or PR – preferably within tech or app sectors
* Proven success in launching tech products or apps nationally
* Expert in social advertising platforms, including Meta Ads Manager, TikTok Ads, Google Ads, etc.
* Deep understanding of PPC, SEO, email marketing, and campaign automation
* Track record of PR/media engagement and relationship-building with journalists
* Excellent copywriting, storytelling, and brand voice alignment
* Comfortable working with designers, developers, and external agencies
* Highly analytical: experience with Google Analytics, Meta Insights, and campaign dashboards
Desirable
* Experience in student-focused or youth marketing
* Background in startup or high-growth environments
* Knowledge of App Store Optimization (ASO)
* Previous agency or tech platform experience
What’s in it for you……
* £32k - £35k + performance-based bonuses
* Flexible remote working and travel opportunities
* Early leadership role in a growing tech company
* Creative freedom and real impact on national campaigns
* A passionate team launching tech with purpose and potential
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