Job Title: Individual Giving Manager
Charity: Rennie Grove Peace
Salary Range: Circa £37,000 FTE
Contract: Full-time
Location: Hybrid/Tring
About us
Rennie Grove Peace Hospice Care started formally operating in July 2023, through the merger of two successful organisations, Rennie Grove Hospice Care and Peace Hospice Care. We offer exceptional, specialised and highly valued care, serving our local community of people affected by life-limiting illness or bereavement, across Herts and Bucks.
Our merger is bringing together the best of both organisations so that we can:
* Serve – our communities with a wider range of services.
* Reach – more local people.
* Strengthen – our ability to secure more resources.
To enable every local person to receive the care they need, when they need it, wherever they need it.
About the role
As Individual Giving Manager you will be responsible for managing an annual programme of activity across all aspects of Individual Giving. Developing and implementing a portfolio of inspiring campaigns and appeals that aim to connect with our existing supporters, as well driving the acquisition of new supporters, particularly through regular giving will be the key to this role. You will also be responsible for managing and developing in memory and legacy giving, delivering an exceptional experience to our supporters, to drive long term support and increase lifetime value.
You will be a strategic and creative thinker who is keen to bring fresh ideas to the table. You will have a keen eye for detail, and you will be able to utilise both digital and non-digital platforms to engage and drive income from supporters.
This role will work closely with the Head of Supporter Fundraising, and you will manage the Senior Individual Giving Fundraiser and the In Memory and Legacy Fundraiser.
Main duties and responsibilities
* With the support from the Head of Supporter Fundraising, develop and implement a multi-channel Individual Giving programme to deliver income growth and increase donor engagement.
* With the support from the Head of Supporter Fundraising, prepare and manage the Individual Giving annual income and expenditure budget, including mid-year reforecasting and preparing mitigating actions as needed.
* To manage the delivery of appeals, from creative brief, copywriting, print and fulfilment management through to digital promotion and thanking.
* To work with the Database Team to segment mailing groups to tailor asks and maximise giving.
* Monitor, evaluate and analyse campaigns and proposals using data-driven insight to continually improve and build on learnings.
* To oversee and manage the development of Regular Giving income including acquisition, upgrades and improved stewardship.
* To oversee and manage the development of in-memory fundraising opportunities, including- memory giving products such as our Memory Tree.
* To oversee and manage the promotion of legacy giving, the success of Make Your Will Month and the stewardship of legacy pledgers.
* To review and implement supporter journeys for new and existing supporters to ensure that effective welcome and thank you journeys are in place, so supporters feel valued and understand the impact their support makes.
* To develop and implement Individual Giving fundraising initiatives that maximise digital fundraising opportunities.
* To manage key external agency relationships including mailing houses and printers, negotiating contracts and managing delivery to ensure the best value.
* Support the Marketing team with the production of the bi-annual newsletter through the data selection process, management of the mailing house and communication to supporters.
* To work sensitively and empathetically with patients and their families to support fundraising and storytelling in campaigns and appeals.
* Generate new ideas for income generation and supporter engagement.
* Act as a Rennie Grove Peace ambassador within the community.
Leadership
* To lead and inspire the Senior Individual Giving Fundraiser, the In Memory and Legacy Fundraiser and Legacy Officer, supporting their training and development, agreeing personal objectives, reviewing performance and dealing with any line management issues in line with policies and procedures.
* To contribute to the wider Fundraising Team objectives, sharing knowledge and providing assistance and support to the Head of Supporter Fundraising as required.
* Recruit, select, retain and motivate team members to deliver RGPHC’s strategy.
* Drive innovation and keep up to date on sector trends, using this information to drive the development of new projects.
* Work proactively to build positive, supportive and effective working relationships with colleagues across the team, the organisation and our donor community.
* Attend relevant meetings as appropriate.
Professional/Personal
* Understand and comply with all Rennie Grove Peace policies and procedures.
* Maintain required organisational standards for all mandatory training.
* To keep up to date with current legislation, the fundraising market, trends and best practices – testing new approaches to generate income for RGPHC.
* Demonstrate ongoing personal and professional development in accordance with annual Individual Progress Review (IPR) system.
* To support the ethos and policies of RGPHC and demonstrate a commitment to attitude and behaviour that reflects our core values (Compassionate, Collaborative, Supportive and Inclusive) and behaviour expected from our leaders, set out in the Leader Expectation Framework.
* Ensure that information (in any form) relating to patients, staff, volunteers, customers and supporters is always protected and treated confidentially and complies with current data protection laws.
* Attend relevant meetings as appropriate.
Health and safety
* Understand fire regulations and the action to be taken in the event of a fire.
* Report any accidents/incidents at work and record adverse incidents as appropriate.
* Follow all infection control policies and guidelines, ensuring staff appreciate preventing healthcare acquired infections and infection control is the responsibility of all.
* Adhere to the safeguarding of vulnerable adults and children’s policies and procedures.
For a copy of the job information pack including full details of the role including person specification and details on how to apply please contact us via the form on this page.