CRM Manager - Retention & Upsell (12 Month FTC)
20 November 2024
We’re looking for a CRM Manager to join our team in Leeds on a 12 Month Fixed Term Contract!
The Benefits
* Hybrid Working
* 25 Days Annual Leave + Bank Holidays + 1 Personal Day
* Private Medical Insurance
* Company pension contribution
* Life Assurance
The Role
As a CRM Manager, the successful postholder will be focused on maximizing our strongest asset, the existing member base through ongoing engagement communications, content delivered via our App, and collaboration with insights and analytics teams to agree on the right type of initiatives to keep our members engaged.
* Work closely with the CRM Analyst to develop detailed plans for segmented campaigns, focusing on a tailored, "always-on" retention and upsell programme that engages existing members at key points in their journey.
* Partner with the CRM Analyst to regularly review the performance of both "always-on" and ad-hoc campaigns, using insights to continuously refine strategies and identify areas for improvement in retention and upsell efforts.
* Utilize propensity models, machine learning, and AI-driven segmentation to optimize retention and upsell journeys, ensuring personalized, data-driven interactions that maximize member lifetime value.
* Create and implement referral strategies to engage existing members, encouraging them to refer new members and contribute to incremental growth and member retention.
* Collaborate with App and Content teams to explore new, creative ways to deepen engagement with our existing members, enhancing their experience and loyalty.
* Confidently use data insights to inform key decisions, ensuring strategies are based on member behavior, trends, and performance metrics, driving impactful retention and upsell outcomes.
* Lead the development and management of ongoing "test and learn" initiatives aimed at continuously improving retention and upsell strategies for our current member base.
* Work closely with our in-house studio and external agencies to develop compelling communications that resonate with current members, driving improved engagement and retention campaign performance.
* The role will be predominantly office-based in Leeds, with flexibility for up to 2 days WFH. Some travel to London and occasionally Copenhagen will also be required.
The Person
* A seasoned CRM Manager, with experience in owning campaigns from end to end, managing targeting and segmentation, messaging, content and design, planning, localization, execution, and reporting.
* Confident in briefing data requests and manipulating data, whilst analyzing results and presenting data to senior stakeholders.
* Proven ability in working with multiple CRM systems and a working knowledge of HTML.
* A conceptual thinker who is passionate about CRM.
* Passionate about working on challenging projects in a fast-paced environment.
* Great at managing workloads and priorities for yourself and direct reports.
* Well organized with a keen eye for detail. You will be able to implement new processes if required and have proven experience of driving incremental revenue.
Our Values
* Make a difference. Excite and inspire others. ‘Own it’ and be the best we can be.
* Stand Shoulder to Shoulder. Collaborate and share with each other. Include everyone and embrace uniqueness.
* Focus on the detail. Care about the little things. Have determination and resilience to get the job done.
* Play to Win. Improve and innovate – never get complacent. Challenge ourselves and each other. Celebrate our success.
About PureGym:
Founded in 2009, the PureGym Group is one of the largest gym operators in Europe and provides high-quality, low-cost fitness facilities. The Group has more than 2 million members across 500+ gyms and holds market-leading positions across the UK, Denmark, and Switzerland. By providing quality gyms at affordable prices, and where everybody is welcome, we help more people in more places live healthier lives.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.
Join us on our mission to inspire a healthier nation.
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