Implementation Analyst One Day a Week Based in the West Midlands Key Responsibilities Create and manage a robust process for tagging and data layer implementation. Define data layer requirements and collaborate with developers to integrate them across digital assets. Implement, debug, and troubleshoot analytics and marketing tags. Ensure high-quality data tracking and business reporting accuracy. Develop and maintain best practices for tagging implementation. Communicate tracking requirements to both technical and non-technical stakeholders. Support A/B and multivariate testing (MVT) aligned with business objectives to optimize digital conversion funnels. Lead the end-to-end delivery of A/B testing, from hypothesis creation to post-test analysis. Partner with digital product owners and oversee relationships with third-party digital agencies. If your experience is limited to analyzing pre-received data rather than implementing and pulling data from source, this role is not the right fit for you. This position requires hands-on implementation skills, including defining and maintaining robust tagging processes, working with developers, and ensuring high-quality data tracking.Required Skills & Experience Proven experience as an Analytics Implementation Specialist, Digital Analyst, Web Analyst, or Web Developer. Strong experience with Tag Management Systems, ideally Google Tag Manager (GTM). Proficiency in Google Analytics (GA4), Firebase, or similar analytics tools. Solid understanding of web technologies such as HTML, CSS, and JavaScript. Experience in mobile app tracking and measurement is an advantage. Hands-on experience using A/B testing tools (e.g., Optimizely or similar). Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-specialists. Strong experience in stakeholder management at various levels. Ability to thrive in a fast-paced, multi-brand environment. This is an exciting opportunity for someone with hands-on experience in data extraction, tagging, and implementation, looking to take ownership of a critical data strategy. If you have the required expertise and want to be part of a forward-thinking team, we'd love to hear from you