Our Brand & Campaign Marketing Manager role is pivotal in delivering powerful local and national campaigns to increase customer awareness, brand equity, and overall return on investment.
Key Duties:
1. Provide strategic direction for all brand creative, design, and content.
2. Deliver tactical and brand campaigns across the full marketing mix to support overall business KPIs.
3. Own and deliver our rolling calendar of tactical campaign activity aimed at maximizing business KPIs.
4. Shape and deliver the brand strategy via engaging and relevant communications.
5. Manage campaigns day-to-day, from concept to deployment, through to analytics and return on investment.
6. Raise our profile with existing and target customers, using the existing segmentation model. Build brand equity and emotional connection with customers through each touchpoint.
7. Ensure brand consistency across all marketing output (local and national), acting as a guardian for the brand guidelines.
8. Align & prioritize activity, spend, and resources with revenue opportunities and the company business plan.
Experience & Knowledge:
1. At least 3+ years experience in marketing.
2. Solid understanding of the full marketing mix, including online, offline, and media planning.
3. Great understanding of lead generation, SEO, PPC, and CRM platform management.
Skills & Abilities:
1. Strategic thinker, with the ability to apply creative thinking to develop and deliver strong and powerful campaigns that meet overall business objectives.
2. A natural leader with an engaging, energetic personality who can influence change.
3. Excellent communication, influencing, and leadership skills with key stakeholders at all levels.
4. Solutions-focused team player, with a proactive, structured, ‘can-do’ approach to work.
In return, you get to work for a great company with like-minded people, with a competitive salary and benefits package including:
1. Free access to Mytime Leisure & Golf for you and one other.
2. 29 days annual leave (including bank holidays). Additional leave with length of service.
3. 25% off food and beverage and free hot drinks.
4. Early Pay - withdraw a part of your salary in advance of the payday.
5. New Employee Referral Bonus.
6. Employee Benefits Platform & salary sacrifice schemes.
7. Health and Wellbeing Benefits including Health Assessments and checks.
About Us:
We are an independent social enterprise on a mission to improve wellbeing through our range of accessible services. These include golf, swimming, gyms, bowling, social and health programmes at 20 locations across Bromley, the Midlands, and Hampshire. We reinvest our profits into the long-term wellbeing of our local communities, and to date, we’ve helped hundreds of thousands of people to live a happier and healthier lifestyle.
*All offers of employment are conditional upon you signing the contract of employment and:
* Satisfactory health clearance;
* Two satisfactory references;
* Proof of attainment of qualifications;
* Evidence of your right to work in the United Kingdom; and
* Satisfactory Disclosure and Barring Service (DBS) check if needed for the role.
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