Senior Marketing Executive - Craigavon - Manufacturing
MCS Group is delighted to be assisting a large manufacturing client based in the Craigavon area wishing to appoint a Senior Marketing Executive on a permanent basis. This is a fantastic opportunity to work with a multi-faceted business.
Roles and Responsibilities
* Digital Marketing Strategy: Develop and execute innovative digital marketing strategies aimed at enhancing brand visibility, driving website traffic, generating leads, and increasing conversion rates.
* Website Management: Oversee the maintenance, development, and optimization of the company website, leveraging tools like Google Analytics and SEO to ensure maximum performance.
* Content Management: Take editorial responsibility for website content and manage social media channels, including LinkedIn and Facebook.
* Content Creation: Design and produce high-quality, visually engaging content for all channels, with a focus on video production.
* Campaign Management: Plan, execute, and evaluate marketing and PR campaigns across both online and offline platforms, using various metrics to report on performance.
* Lead Generation: Drive lead generation strategies through both organic and paid media channels.
* Brand Consistency: Manage marketing contributions to all digital customer journeys to ensure a professional and consistent brand presentation.
* Collaborative Marketing Materials: Collaborate with the marketing team to develop creative ideas and produce marketing materials for both online and print, such as brochures, flyers, newsletters, and posters.
* Event and Project Support: Assist Marketing colleagues with various projects, including exhibitions and promotional events.
* Market Research: Conduct market research and analysis to track trends, assess brand awareness, and monitor competitor activities.
What we are looking for…
* Degree educated in Marketing, Graphic Design or similar with 5+ years' experience in a marketing role, including considerable Graphic Design (Photoshop, Illustrator, etc.)
* Experienced across digital, print, and animation
* Creative content writing skills
* Working experience utilizing social media platforms
* Working knowledge of SEO tools and web analytics tools
* Experience with B2B social media, Google AdWords, and email campaigns
To speak in absolute confidence about this position, please send an up-to-date CV via the link provided or contact Molly Stevenson, Specialist Consultant at MCS Group on 028 969 355 22.
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