No Relocation Assistance Offered
Job Number163882 : Surrey, England, United Kingdom
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
Location: Woking, UK
Reporting to: Digital Transformation Director
Why Work For Colgate Palmolive:
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The learning and development opportunities: You will refine your commercial mind:set and continue to learn new skills working closely with a cross:functional team giving you exposure to all local market departments.
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The challenge and variety: You will operate in a fast paced operational environment, directly impacting the day:to:day performance of the business, with personal accountability for your business.
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The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
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The Colgate Values: We are Caring, We are Inclusive, and We are Courageous are integral to how we operate every day
Job Purpose
You will be joining Colgate:Palmolive at a pivotal time for the organisation which is currently undergoing profound digital transformation that will craft all our current and future marketing activities. Your task will be to develop a CRM and ESP strategy for Colgate and Sanex in the UK focusing on the B2C market. This includes defining customer:centric campaigns, interpreting and optimizing email marketing results, and supporting the digital marketing team in growing the subscriber base.
What you will do
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Lead our coordinated digital strategy (1P, 2P and 3P) for Northern Europe
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Growing our first party database, by project leading acquisition campaigns across multiple platforms and vendors. Collaborate with both CRM and media agencies as well as third party vendors and Global IT to setup the campaigns
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Build 1P data enrichment initiatives to grow quality of our database
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Ensure our database is organized and data is segmented to clear audience groups that can be used in improving media efficiency.
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Responsible for developing a CRM roadmap (including oral care, home care and personal care brands) for UK and Nordic markets.
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Required to produce dynamic, aesthetically pleasing newsletters in addition to generating tailored reports.
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Responsible for designing and deploying email marketing campaigns, crafting HTML email templates, supervising email quality, testing templates and emails to ensure that they are compatible across different email clients
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Develop targeting strategies to deliver personalized consumer experiences
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Measure results, identify trends and build ongoing recommendations to improve performance
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Align the email marketing strategy with commercial plans
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Build the new audiences strategy alongside the Audiences Design manager and EU Digital team
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Support the onboarding of clean room
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Support CDP roll out for the UK market
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Oversee the work of POC digital marketing which includes website, LMS, digital ecosystem, data and CRM
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Management of 1 direct report
Who you are:
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Good knowledge of CDP management platforms
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Ability to onboard clean room to the business
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Extensive knowledge of email marketing critical metrics and standard methodologies
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Experience using Salesforce Marketing Cloud or similar CRM platforms (e.g., Eloqua, Adobe Marketing Cloud)
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Proactive approach with strong project management skills
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Data