Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. CRO Manager needed to join our team on a permanent basis. This role requires candidate to be in our London office 2 days per week. CRO Manager is required to work alongside well-known international clients to improve the conversion rate and overall performance of clients applications. As a CRO Manager, you will be intricate in helping improve and develop our analytical offerings by overseeing key optimisation projects, experimentation, A/B testing and optimising key functionalities. As a CRO Manager, you will be a key point of contact for both internal and external teams building relationships and driving forward complex CRO projects. You will be responsible for overseeing the initial GA4 & Adobe Target Intergration as well as running large-scale experimentation programmes. What youll be doing: Leading the planning and implementation of experimentation, personalisation and activations across multiple clients Planning and scheduling project timelines and prioritising test hypotheses for impactful experimentation roadmaps Managing the workload of a small team of developers, and coordinating the wider optimisation squad across Insights and UX to ensure optimisation requirements are implemented correctly Being the technical voice in the room. Pinpointing business and technical requirements, you are the linchpin between customer needs and technical options and possibilities. You have an advisory role and guide the customer towards an approach that best fits their needs Translating and guiding clients in finding the best solutions for their challenges Guaranteeing that our optimisation team have a full, prioritised backlog Liaising with clients to update on project progress and ensure alignment of optimisation projects What we want from you: Proven digital experience preferably in Optimisation Experience in leading and managing complex optimisation projects Proactive problem solving and an eye for detail - particularly in aligning requirements and deliverables Confidence working in a fast-paced environment - good time management and multitasking skills across multiple projects and accounts is key Tracking project timelines and delivery Managing client relationships Experience using an Optimisation platform such as Optimizely, Webtrends Optimize, Adobe Target, AB Tasty etc Accurate and clear reporting If you know some of this, even better: Experience of analytics tools such as Content Square, Google Analytics and Google Tag Manager Working with tools such as Bloomreach, Dynamic Yield etc. What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, well also prioritise your career development and help you grow your skills. Well empower you to make a difference, allow you to be yourself, and respect who you are. We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solutions culture to life through the actions we all take every day: Connect Meaningfully Inspire Creatively Include Purposefully Approach Positively Our brilliant, talented people are what makes VML Enterprise Solutions what we are. Thats why we look for people who go beyond and always push our thinking to be better than yesterday. AT VML Enterprise Solutions Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the worlds leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands. We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsburys, Selfridges, Shell and Tiffany & Co. Weve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business. As our business grows internationally, were looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our clients successes and believe that anyone can show creative bravery no matter what their role is in the team. At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.