Location: Remote / up to 2 days per week in the office for London-based employees
Contract type: Permanent, flexible full-time (part-time hours will be considered)
Reporting to: CEO
Compensation: £30,000-£45,000 dependent on experience, plus 3% pension
About Us
As one of the UK’s top digital charities, we’re specialists in using technology to drive social change.
We work across communities and with public and private sector organisations to ensure full-time unpaid carers can access a vital break to support their mental health and wellbeing. 88% of our service users say they couldn’t have taken a break without us.
In 2024, we grew to 30,000 registered carers and matched 7,000 to donated hotel breaks, equivalent to £2m of gifted inventory. As our social innovation gathers speed we need to strengthen our brand position, expand our social media presence and grow our audience of supporters.
The Role
We’re looking for a Growth Marketing Manager to help drive digital and offline marketing and brand positioning.
Our brand has been developed by Pentagram, one of the world’s leading design agencies. Scalable impact lies at the heart of our brand strategy and this role is perfect for someone with a passion for epic storytelling, who’s excited to work with the latest technology and no-code tools in a data-driven way to drive social change.
We are advertising this role on a rolling basis and will interview appropriate candidates as they emerge. Our preference is to find someone on a permanent, full-time basis but part-time will be considered. We’re keen to hear from a variety of applicants with different levels of experience and backgrounds.
Some of our team are fully remote and hours are flexible but for those based in London, we ask that they join us in our Clerkenwell office for up to 2 days per week. We are not in a position to sponsor UK visas.
What you’ll be doing
Marketing Strategy & Execution
* Join forces with our Director of Delivery and Community Manager to implement a growth-focused B2B marketing plan, focused on signing up new hospitality and community partners.
* Support public fundraising and corporate partnership initiatives with creative and data-driven marketing strategies.
* Manage Carefree’s public-facing website, ensuring it effectively communicates our mission, activities and drives engagement.
* Day-to-day management of Carefree’s social media channels and content calendar - working with freelancers to create high-quality written and visual content that resonates with our audiences.
Content Creation & Brand Positioning
* Work closely with the CEO to craft a consistent and inspiring brand message across all platforms.
* Lead the creation of impactful content that resonates with our audiences, from case studies to blogs, impact reports and thought-leadership pieces.
* Protect and iterate on our “Carefree Breakmaker” sub-brand as a kitemark for the hospitality industry’s ESG efforts.
* Stay informed about trends and developments in the social care sector to enhance Carefree’s positioning.
Campaigns & Optimisation
* Build and execute multi-channel campaigns, including email, Google Ads, LinkedIn, Facebook, Instagram, and webinars.
* Use data to evaluate campaign effectiveness, track customer acquisition costs and manage budgets. Adjust strategies to maximise ROI.
* Establish clear growth metrics and report on progress regularly to the CEO and wider team.
Team Collaboration
* Contribute to quarterly planning and keep an up-to-date record of your workflow in our project management system (Notion).
* Work closely with internal teams to ensure alignment between marketing strategies and organisational goals.
* Provide input on product and campaign development based on user feedback and market analysis.
* Work with an open and generous spirit to provide support to Carefree colleagues as and where appropriate and useful.
* Continuously apply a “live-learning” approach to identify and nurture opportunities for innovation in relation to Carefree’s model, methodology, strategy and delivery.
Qualifications
* The ideal candidate will be a compelling content creator with an eye for great copy, storytelling and design.
* Proven experience in B2B growth marketing or demand generation, ideally in care tech, social care, mental health, or a related field.
* Data-driven mindset with experience using analytics to inform strategies.
* Native to software tools like Canva, Notion, Google Analytics 4, Google Workspace, Hootsuite and Slack that we use daily.
* Excellent communication and interpersonal skills, capable of crafting clear, compelling messaging for target audiences.
* A team player who is comfortable taking responsibility for their own areas of work and supporting others to fulfil collective goals.
* Highly adaptable, organised, and capable of managing multiple priorities with a focus on continuous improvement.
* Lived-experience of providing unpaid care would also be an asset.
* Demonstrates strong interest in Carefree’s mission and broader issues affecting unpaid carers in the UK.
* Permission to work in the UK is required.
Benefits
* 23 days holiday allowance plus bonus days over the Christmas period.
* A monthly wellbeing day and menstrual leave.
* Generous maternity, paternity and adoption leave.
* Up to 3-months working from abroad each year.
* Annual Code App Membership for discounts across the hospitality sector.
* £500 annual professional development budget.
Hiring Process
* Applications will be reviewed for fit and given an initial accept/reject.
* Successful applicants will be invited for a 20-minute phone screener.
* Applicants who pass the phone screener will be invited to submit a written exercise.
* Applicants who pass the phone screener will be invited for an in-depth, 90-minute interview (in-person or remote, as appropriate).
* Optional: Additional interview with another Senior Manager at Carefree.
* Final offer discussed and made to the successful candidate.
We are an equal opportunities employer and firmly believe that diverse teams create better work. As such we welcome a broad range of perspectives, approaches and background in applicants.
We will offer interviews at times that suit you, so if you have children, caring duties, or have to travel after work we’re happy to offer these at convenient times outside of work hours. We can support travel costs outside of London if we take you to an interview stage.
Please note, this job description is subject to annual review to reflect changes to internal and external factors.
This position is being advertised on a rolling basis. Please submit your CV and cover letter explaining why you are a good fit for the role.
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