The Audience & Support team works closely with colleagues across Scotland to protect, enhance and build the Trustâs reputation, positioning our charity as a leader in protecting and sharing Scotland's natural, cultural and historic places for everyone to enjoy. By listening to our audiences and placing them at the heart of what we do,\nwe grow support for our charity; increasing membership, inspiring visits and generating vital income through philanthropic work.\n\nJob purpose\n\nThis role, providing a Diploma in Digital Marketing at SCQF Level 6, supports and delivers social media activity to help the Audience & Support Directorate and the wider Trust achieve its key objectives. \n\nThe post-holder will play a key role in planning, launching, and managing the National Trust for Scotland's TikTok channel.\n\nThey will bring the stories from across the Trust to life through engaging social media content as part of the Trustâs brand, marketing, communications and audience strategies.\n\nThrough hands-on experience and structured learning, they will gain skills in content planning, data analysis, and audience engagement. 1. Research best practices for non-profits on TikTok and present recommendations.\n2. Support the Social Media Manager in developing a strategy tailored to TikTokâs unique trends and audiences.\n3. Oversee the creation, scheduling, and posting of engaging, trend-driven TikTok content that highlights the Trustâs stories, work and places, and aligns with the Trustâs brand and mission.\n4. Collaborate with property teams and other departments to curate story ideas and visuals for TikTok.\n5. Actively monitor TikTok trends and hashtags to ensure content remains relevant and engaging.\n6. Respond to comments and engage with followers to build a vibrant TikTok community.\n7. Monitor, track and report on performance for internal and external evaluation.\n8. Support the management of the Trustâs other national social media accounts, including content creation, scheduling, community management and data analysis.\n9. Develop skills in line with the SCQF Level 6 Diploma in Digital Marketing, including 65 credits for mandatory and optional units, covering:\n⢠Principles of Social Media Advertising and Promotion;\n⢠Content Marketing;\n⢠Marketing on Mobile Devices;\n⢠Principles of Social Media within a Business;\n⢠Analyse and Report Data. Essential\n⢠Participating in the SCQF Level 6 Diploma in Digital Marketing as part of this role.\n⢠National 5 (or equivalent) in English.\n\nDesirable\nDriving Licence, valid for driving within the UK\nThe current duties of this job do not require a criminal records (Disclosure Scotland) check to be carried out.\n\nExperience\nEssential\n⢠A proactive approach with problem solving skills.\n⢠Good teamwork and communication skills.\n⢠Demonstrable experience of our core values (brave, caring, curious, inclusive, vibrant).\n⢠Experience of creating visual and written content for social media\n⢠Competent user of Microsoft Office applications\n⢠Ability to manage time efficiently and effectively in an environment of changing priorities.\n\nDesirable\n⢠Interest in heritage and conservation.\n⢠Passion for social media and an understanding of TikTok trends and culture\n⢠Experience of filming or video-editing for social media\n⢠Competent user of Adobe Creative Cloud applications