Job Purpose (Role Definition):
To manage a portion of the Company’s existing and future neonatal therapy product range, throughout all stages of the product lifecycle: inception, launch, sustaining events, end of production, and end of life.
The role requires close collaboration with Sales, Marketing, R&D, RA/QA, service teams, Supply Chain, and Manufacturing to ensure that products are launched within desired timelines and sales targets are met.
Main Duties and Responsibilities:
1. Develop and manage a strategic product roadmap for the neonatal ventilation product range;
2. Gather market data to support new product ideas and development;
3. Draw insights from research and feedback to further develop the product range and product positioning;
4. Create, develop, present, and maintain product roadmap to drive new product development;
5. Drive lifecycle of products from ‘cradle to grave’ with detailed launch plans that include market analysis through to end-of-life plans;
6. Work with R&D to prioritize roadmap delivery plans;
7. Work with R&D to create and release detailed user documents such as user needs documents and marketing requirements document based on market research;
8. Help create specification documents for the development of the product line;
9. Help R&D create usability test case scenarios with the aid of clinical education for the further development of the product range;
10. Help develop pricing strategy for range extensions and new products;
11. Deliver sales training, clinical arguments, supporting data, objection handling, customer concerns, and FAQs relating to the product portfolio;
12. Provide product support to training partners, sales team, service team, distributors, and customers on the use of products as needed;
13. Draw insights from business trends, competitor analysis, and customer feedback that can be derived into User Needs and a Product Development Matrix;
14. Attend and participate in congresses and industry events related to our target market space;
15. Work to develop relationships with KOLs to provide informative feedback on market activity and upcoming trends;
16. Participate in strategic product planning meetings;
17. Organise and attend product development meetings;
18. Produce blog articles, White Papers, and Sales & Marketing Update documents as required;
19. Liaise with Marketing to ensure that up-to-date product literature is available;
20. Help to plan sales promotions as needed;
21. Assist in identifying opportunities for social media and website campaigns, that will lead to an increase in product awareness and sales opportunities;
22. Work with the Clinical team to develop an online training platform to be used internally and externally;
23. Work with the Clinical teams to create and maintain the product claims matrix;
24. Liaise with Supply Chain, Finance, and other areas of the business as required for product development and support;
25. Submit monthly reports on past month’s activities & goals, reporting and providing analysis on sales revenues and margins, future activities and events, etc.;
26. Help to identify potential new products for distribution by Inspiration Healthcare that coordinate with existing portfolio.
Management Responsibilities:
None
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