EVM UK is a leading specialist in the sales and after-sales of high-quality minibuses and midi coaches across the UK. We are proud to deliver industry-leading vehicles that combine cutting-edge technology, exceptional engineering, and a commitment to sustainability. Our vehicles are designed to meet diverse transportation needs, from luxury travel to accessible and school services, while ensuring the highest standards of safety and performance.
At EVM UK, we are passionate about providing tailored solutions and unmatched customer service, offering expert guidance from initial sales through to ongoing aftercare. We pride ourselves on maintaining strong relationships with clients, ensuring that each vehicle maximises its value and performance throughout its lifecycle.
Join EVM UK, where innovation, teamwork, and excellence drive us to continuously enhance the transportation experience for our customers.
Job Overview:
We are seeking a dynamic and strategic Marketing Manager to join EVM UK, a growing multi-franchise organisation, which currently includes 10 distinct brands. This role offers a unique opportunity to drive EVM UK’s market presence by developing tailored marketing strategies for each brand while leveraging shared resources for collective impact. The Marketing Manager will focus on the bus and coach sector, overseeing the creation of impactful campaigns that drive customer engagement, promote services, and reinforce our position as an industry leader. The ideal candidate will have a strong understanding of the industry, customer needs, and brand positioning.
Key Responsibilities:
* Lead the development of marketing strategies to enhance EVM UK’s presence in the sector including executing tailored strategies across the brands, ensuring consistent representation and alignment with EVM UK’s overarching goals.
* Create and implement campaigns aimed at driving brand awareness and customer engagement across the UK and Ireland.
* Monitor and adapt strategies based on industry trends, competitor activity, and customer insights.
* Manage and strengthen EVM UK’s brand, ensuring consistent messaging that reflects our commitment to precision, innovation, and reliability.
* Develop promotional materials and campaigns that highlight our maintenance, repair, and service offerings.
* Support company growth with the promotion and development of future brands.
* Showcase EVM UK’s expertise, targeting both fleet operators and individual customers.
* Oversee the execution of digital marketing initiatives, including social media management, email marketing, SEO/SEM, and online advertising.
* Plan and execute campaigns around new service offerings, key product launches, and service upgrades.
* Collaborate with the sales and technical teams to ensure that marketing efforts align with service capabilities and customer expectations.
* Conduct market research to identify customer preferences, emerging trends, and competitor activities within the bus and coach industry.
* Analyse marketing campaign performance to refine strategies and ensure maximum ROI.
* Work closely with internal teams such as engineering, sales, and customer service to ensure alignment and successful execution of marketing initiatives.
* Lead and mentor the current marketing executive to ensure the achievement of company objectives.
Qualifications and Experience:
* Bachelor’s degree in Marketing, Business, or a related field preferred
* Minimum of 5-7 years of experience in marketing, ideally with at least 3 years in the automotive, transportation, or bus and coach industry
* Strong understanding of the bus and coach maintenance, repair services, and the needs of fleet operators and transportation businesses.
* Proven experience in digital marketing, including social media, SEO, SEM, and website management.
* Experience in using data and analytics to evaluate the effectiveness of campaigns and make informed decisions.
* Excellent written and verbal communication skills, with the ability to craft compelling messaging and presentations.
Desired Skills:
* Proficiency in CRM software and marketing automation platforms, including Odoo.
* Experience in the transportation sector, particularly with buses, coaches, or commercial vehicles.
* Ability to adapt in a fast-paced, evolving environment.
* Strong project management skills and attention to detail.
* Creative thinking with a problem-solving approach.
Location:
Based in Southwater, West Sussex
How to apply:
Please forward an up-to-date CV to peter.flynn@evm.uk or contact our team on 0345 5205160
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