Content Marketing Specialist Role Overview Hybrid: 3 days office, 2 days remote Salary: £40,000-£45,000 pa open to discuss depending on experience Location: Brighton, a short walk from the station or discounted parking available Contract Type: Permanent, full-time Main Purpose of role Provide copywriting, and optimise copy for SEO, content creation, distribution, and measurement, work with PR agency and journalists, working in close collaboration with the in-house Digital Creative Designer, Media Manager, and Digital Marketing Manager. Key Responsibilities Copywriting, Content Strategy & Content Development Support the business in developing a comprehensive content marketing strategy aligned with business objectives. Create high impact copy and content including Whitepapers, Technical guides, Case studies, Blog articles, Product documentation, Data reports, Webinar content, Marketing communications, and Press Releases. Collaborate with in-house subject matter experts to ensure content accuracy Translate complex data for technical and non-technical audiences Adhere to brand guidelines Maintain and update content library Implement best practices for content management and SEO Track content performance using data-driven insights Report on content ROI and key performance indicators Support thought leadership initiatives Work with PR agencies and journalists - react quickly to industry news driving content projects Align content with product developments and industry trends Required Qualifications & Experience Professional Experience Demonstrable experience in copywriting and content creation/marketing Journalism or copywriting background Fluent English verbal and writing skills - writing is one of your top skills Experience working with cross-functional teams including design and marketing Copywriting and content creation for a technical or legal industry Strong SEO and digital marketing skills applied to copywriting and content marketing Proficient with content management and analytics tools; HubSpot ad advantage but not essential. Proficient with SEO, creative, and marketing tools Personal Attributes Ambitious and self-motivated Intelligent and passionate Creative and confident Excellent communication skills A true team player Proactive learner Able to work under pressure Enjoys a collaborative and supportive work environment (small to mid-size) Key Skills Exceptional writing and editing SEO Project management Relationship building Technical IT proficiency Armstrong Lloyd is a marketing specialist recruitment services provider. We offer a personal service that will give you the best possible outcome in the recruitment process.