Summary
We are looking for a talented individual with a passion for technology & marketing. Throughout the degree apprenticeship, you will be assessed via various methods including, reports, presentations, assignments and work-based projects. The remainder of your time will be spent working in our offices in our offices in Redditch.
Wage
£19,055 a year
We operate an quarterly company performance bonus scheme.
Training course
Digital marketer (integrated degree) (level 6)
Hours
Monday to Friday 8.45 am - 5.15pm, with an hour for lunch
37 hours 30 minutes a week
Possible start date
Monday 4 August
Duration
3 years
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
* Assist in the development and execution of marketing campaigns across various channels (email, social media, content marketing, etc.)
* Support the creation of marketing materials, including brochures, presentations, and digital content
* Manage and update the company’s social media profiles and website content
* Collaborate with the sales team to align marketing efforts with sales goals
* Assist in organising and coordinating marketing events, such as webinars and trade shows
Where you’ll work
UNIT 6-7
KINGFISHER BUSINESS PARK
ARTHUR STREET
REDDITCH
B98 8LG
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
ASTON UNIVERSITY
Your training course
Digital marketer (integrated degree) (level 6)
Equal to degree
Course contents
* Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
* Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
* Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
* Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
* Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
* Manage, plan, specify, lead and report on digital marketing projects.
* Manage and optimise key channels and content within a digital marketing plan.
* Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
* Apply a marketing mix / digital marketing mix to meet customer expectations.
* Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
* Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
* Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
* Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
* Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
* Interpret, communicate and brief internal or external stakeholders on digital business requirements.
Your training plan
* You will join us prior to the start of your degree in September become familiar with the way we work
* Throughout the programme, you will be assessed via various methods including, reports, presentations, professional discussions, assignments and work-based projects
* The remainder of your time will be spent working in our offices in our offices in Redditch, Worcestershire
More training information
The course is delivered through blended learning. Most teaching is delivered through Aston Universities virtual learning environment, Blackboard. This platform allows apprentices access to a comprehensive range of study materials, recorded lectures, online tutorials, e-journals and much more. Online teaching gives apprentices the flexibility to study from any location without the need to frequently travel to the Aston University campus.
Apprentices will also attend a two day session on campus once per term in the middle of each module where they will network with other apprentices, have one-to-one sessions with their apprenticeship coach and learn from their subject specialists.
Requirements
Essential qualifications
GCSE in:
* English Language (grade 4 or above)
* Maths (grade 4 or above)
A Level in:
* 3 A Levels (grade C or above)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Administrative skills
* Creative
* Initiative