About Our Client
This growing and impressive Bracknell client is a world leader in designing and manufacturing fitness equipment. They have rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries!
Job Description
The key responsibilities for the Marketing Manager will be:
* Execute the segment marketing plan, in accordance with the Marketing Director, to meet the aims of the company plan.
* Be responsible for initiatives, ideas, and achieving targets for new lead generation (digital e-mails, mailouts, campaigns) within the segment.
* Organisation and management of segment event tradeshows, seminars, and clinics starting from a clear brief to execution, review, and learnings.
* Support customer sell out to promote their facility and, in turn, products and solutions - supporting with graphics, branding, social media posts, videography, and photography.
* Create best practice content to be used on social media channels - Newsroom blog and LinkedIn.
* Campaign and database management using Salesforce to ensure all data is maintained and consistent with the business objective of effective lead management.
* Manage the marketing budget, provide reporting and analysis to monitor marketing activities and return on investment of initiatives.
* Support the Inside Sales team with campaigns to maximise leads and contacts.
* Develop lead-generating campaigns able to reach new potential customers as well as maintaining existing customers' loyalty.
* Bring ideas, inspiration, energy, and an output focus to the team!
The Successful Applicant
The successful Marketing Manager will have the following:
* Experience/knowledge of running campaigns and large events.
* Experience connecting with B2B customers to achieve common goals.
* Project and partnership/customer management experience.
* Knowledge of CRM (preferably Salesforce).
* Experience/knowledge of the fitness and wellbeing market (would be advantageous, but not essential).
What's on Offer
On offer for the successful Marketing Manager is:
* Competitive salary of £50,000 plus annual bonus scheme!
* Opportunity to work within the biggest segment of the business - Clubs.
* Bracknell based office location, 5 days.
* Exposure to new products and solutions.
* Product employee purchase scheme.
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