About the role We’re looking for a motivated and creative Digital Copy and Content Lead with a specialist skill in copywriting to join the Digital Experience team, and lead projects from brief to live on our UK and ROI websites. You will lead the day to day digital content delivery for one of our business unit trading areas (Health, Pharmacy and Health Hub). You’ll work within a team of copywriters, designers, UX, SEO and FED specialists to ensure all briefs that come into the team are delivered with a focus on digital copy, to give a customer experience to remember. In a fast paced and reactive environment you’ll be relied upon to stay calm and collected, working within the Boots guidelines, to ensure the digital experience is best-in-class. Your Responsibilities Lead content creation and delivery by working in partnership with the Design Lead for your business area, ensuring digital marketing campaigns and events briefed into the team land right first time Develop engaging copy to meet the briefs of high-profile campaigns and projects, through the project lifecycle of creation of copy, testing, quality control, final page approvals and publishing to live. Work closely with the SEO team to enhance engagement of digital content delivery using supporting tools and insights Champion and embed the DE&I and Boots copy principles into boots.com/.ie, ensuring pharmacy, medical and legal compliance. Stakeholder management with internal teams and external agencies including boots.com commercial and operations teams, marketing communications Work closely with the eCommerce and pharmacy, medical and legal teams to ensure all content meets all requirements and is approved by all parties before go-live Work within the project management workflow tool to understand briefs, manage team resource, monitor status, and deliver to agree timelines. Line management, coaching and development of a small team of copywriters What you’ll need to have At least 3 years’ worth of experience within digital content/copy for a commercial site CMS working knowledge (Abobe AEM would be ideal) Excellent project management, organisation and communication skills, with high attention to detail and customer focus Strong and collaborative stakeholder management Previous experience of coaching and mentoring team members Our benefits Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme. We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards. Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate. Why Boots At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better. What's next Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best. This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check. Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis. Keywords Copy, and, Content, Lead