Location: Home based, but need to commute to Bristol one day every two months and be available in June for 4 days for the whole company strategic get together. They get together for 1 week with colleagues from US and Europe and an overnight stay for their end of year/Christmas celebration Salary: c £50k DOE plus company bonus c £2k pa Benefits: 25 days hols, birthday off, £50 per month work from home allowance, Perk box, 4 days training per year (bookable for outside work related training), NEST pension, health benefits Aspire Jobs are working exclusively with our client who are a software company that are just about to go through a period of growth. Reporting to the Global Director of Sales & Marketing, the Marketing Manager role will see you working mainly from home and being responsible for developing and implementing the Company’s Marketing Strategy. This involves developing strategies and plans to raise awareness and engagement of the business in the market with a focus on generating leads. With a legacy product which is 18 years old, they are about to launch 3 new products (2 of which will be this year) and need a technology driven B2B Marketing Manager to drive their sales forward. They are looking for a driven and passionate Marketing Manager who can manage campaigns, write though leadership pieces and producing effective marketing campaigns for their partners and direct. This is a perfect opportunity to join them and could see you becoming Head of Marketing within 18 months. You will be managing outsourced partners as well as Marketing Executive. You should have a good understanding of SEO and email marketing, although their SEO is currently outsourced. The successful Marketing Manager will: - Have proven experience of working in an IT B2B international organisation, preferably in the technology sector Have proven experience of planning and delivering end-to-end integrated Marketing campaigns Have proven experience of operational management, setting objectives and reviewing performance Be able to communicate, influence and manage internal and external stakeholders effectively Be experienced in building and sustaining strong strategic relationships Possess a strong understanding of Account Based Marketing principles Possess strong organisational skills, particularly in delivering digital projects and event planning and management Have strong knowledge of digital marketing channels Be able to present results and strategies to teams Have experience with marketing automation and CRM platforms (Active Campaign & Microsoft Dynamics preferable) Be confident, determined and self-motivated Be focused, resilient and have a positive “can do” attitude, plus a willingness to make a real difference Key Responsibilities of the Marketing Manager: Develop and implement the Marketing Strategy and annual plan for the Company Ensure clear objectives are set and metrics are in place to measure the success of the strategy Develop and manage the annual Marketing budget, providing regular forecasts of progress against plan Manage the Marketing team (internal & external), with a responsibility for setting team objectives Manage external agencies, (digital agency & web developer) that support the Company’s marketing efforts Utilise digital & Account Based marketing techniques and content to create awareness, engagement and leads Develop and grow relationships with existing and new Marketing Partners Develop joint marketing plans that promote the Company’s portfolio and generate additional sales leads Attend, co-host & organise industry events, webinars and conferences Plan and manage all marketing activities within budget Develop content & PR strategies that target specific audiences, such as industry verticals Measure and evaluate marketing performance and recommend improvements Utilise relevant marketing technology tools to deliver marketing campaign activities. Develop strong internal relationships with sales, services, product and operational teams Work with Product Management and Sales to develop and implement go-to-market campaigns for any new products developed