This is an exciting opportunity for someone to define, own and execute a strong digital trading strategy. Passionate about digital trading, this is an opportunity for someone who takes a hands-on approach to manage and lead their trading team. Joining at a period of high performance and significant investment into digital is an amazing opportunity for someone to contribute to the growth and development of the performance of the Frasers Group Customer Team.
Full accountability for driving digital sales through the commercial strategic planning, initiative building and operationalisation of our digital fascias. You will be responsible for the development and execution of campaign, brand and promotional strategies, facing into digital marketing, commercial and optimisation teams to drive initiatives and actions to improve conversion rates and other sales and customer KPIs.
Key Responsibilities:
* Accountable for managing the day to day trading and execution of multiple websites.
* Shape and oversee reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and producing action plans to ensure sales and contribution targets are met.
* Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness, understanding of key competitors and customer behaviour.
* Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendar.
* Lead the delivery and reporting of all on-site promotions and content activity.
* Define and manage forward-looking / longer-term trading strategy considering design and functionality improvements, contributing to product development and UX roadmaps.
* Work with digital marketing team to ensure product & trading strategies are supported by the digital marketing strategy for all channels.
* Work with optimisation team to ensure customer journey and all campaigns and promotions are supported to drive successful KPI's.
* Work with brand marketing team to ensure assets are commercial and use tooling to report back on asset performance.
* Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement and conversion.
* Accountable for process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales.
People Management:
* Demonstrate strong leadership and extensive people management skills.
* Set clear objectives, goals and development plans.
* Build an effective and motivated team, to work as more than a collection of individuals.
* Be an active and positive contributor to the team, contributing to the overall digital strategy.
* Represent the Digital Trading Team across the wider business, ensuring digital KPI's are understood and achievable for all.
We offer a 4-1 flexible working pattern, with 1 day from home each week. Our offices are modern and open plan, with free parking, an on-site restaurant, and one of our Everlast gyms down the road where we offer our colleagues £10 memberships. With incredible career development opportunities supported by our Learning & Development team, you will work with industry experts to guide and shape projects that will deliver commercial growth across household name brands.
Benefits:
Along with your benefits package we also offer a wide range of perks for our colleagues:
* Frasers Champion: Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work.
* Fearless 1000: By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus!
* Frasers Festival: Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe.
* CEO Sessions: Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team.
* Retail Reconnect: Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse.
Employee Welfare:
Frasers Fit- Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet!
Retail Trust- We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity.
What's next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful.
Minimum Requirements:
* Valid working rights for the UK.
* Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user.
* Experience working within e-commerce platforms.
* Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth.
* Experience in team management and development.
* Independent, self-motivated, and proactive.
* At least 5 years of experience in a similar digital role in a retail or consumer brand.
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