About the role
University of Staffordshire is looking for a Marketing Campaigns Officer (International) to join the Marketing, Brand and Voice Department. The role will be responsible for handling all international marketing activity, including campaign planning and optimisation, content, channel plans and collateral development. This is a new role and will be an exciting opportunity to identify opportunities and to drive strategic and impactful results for University of Staffordshire.
Working collaboratively across Marketing and Recruitment teams and Academic Schools, role responsibilities include agent engagement planning and driving applicant engagement through agents by country and audience, as well as working to support international recruitment income targets. You will have access to CRM and CMS systems to manage content and marketing and will be responsible for monitoring engagement and optimising ongoing activity and planning.
What you’ll need to be successful in this role:
- Previous marketing and PR experience including creating and delivering marketing plans
- Demonstrable experience of briefing and optimising marketing assets for impactful campaigns
- Experience with marketing to international audiences
- Demonstrable experience using CMS, CRM and other digital tools to coordinate and evaluate marketing content and engagement
- Strong data analysis, interpretation and influencing skills
Experience of building relationships with agents/third-parties
Should you require a more informal discussion about the post then please contact - Annabel Fallon – Head of Digital Engagement annabel.fallon@staffs.ac.uk