Senior Data Analyst
What would I be doing?
As a Senior Analyst, you lead projects utilizing e-commerce marketing and customer data to identify efficiency and growth opportunities within the businesses of our Partners, directly impacting their commercial decisions and enhancing the shopping experience for hundreds of thousands of end customers around the world. You will also be helping to drive our profitability whilst continuously improving the services we deliver. Your insights will have a direct contribution to the long-term goal of changing the way the world shops.
1. Leading investigations in understanding trends and patterns in our partners' customer performance and then presenting the findings back to partners.
2. Collaborate closely with cross-functional teams to identify trends and opportunities that drive growth for our Partners, including leveraging e-commerce features and identifying areas for improvement by enhancing customer acquisition, average order frequency (AOF), and average order value (AOV), and reducing customer churn.
3. Collaborate with partners to ensure effective utilization of customer data for marketing and e-commerce reporting including LTV metrics and cohort reporting.
4. Ability to quantify incremental uplift of our partners' marketing campaigns and present back findings.
5. Partner with Solutions and Technology to identify and close gaps in data feeds and e-commerce data layer.
6. Assisting our Partners' worldwide e-commerce operations. This entails providing valuable insights and recommendations, developing informative visualization dashboards using LookerML, conducting ad-hoc analysis, and conducting business reviews.
7. Problem solving, with our department and business growing rapidly, and with even bigger growth plans ahead, new challenges and insights will develop for you to tackle.
8. Creating data to represent our clients' objectives and interests to other functions (e.g., Product Continuous Improvement).
9. Project Management and Support. Whether it is your own idea or a project managed by another department, you will be involved in supporting different projects across the business.
What We Would Like To See:
1. Extensive experience with data analysis and visualization tools (e.g., SQL, Excel/Google Sheets, VBA/AppScript, Data Studio/Tableau/Looker).
2. Leading projects within the marketing sector, demonstrating a solid grasp of customer Lifetime metrics, RFM segments, and performance marketing tools.
3. Ability to quantify incremental uplift of our partners' marketing campaigns.
4. Strong communication with technical and non-technical senior management and key stakeholders.
5. Accomplished analyst with experience analyzing and manipulating large data sets, ideally with 4 or more years of analytical experience.
6. Python and Google Colab experience would be beneficial to the role but not essential.
7. 2.1 degree in a STEM subject or equivalent work experience in a quantitative role.
8. Comfortable communicating with technical and non-technical senior management and key stakeholders.
9. Analytical thinker who can break down complex problems.
10. Python experience would be beneficial to the role but not essential.
11. Able to use data to create compelling stories and achieve positive outcomes.
12. Tenacity to follow ideas and problems through to resolution.
13. Experience adapting to a fast-changing environment.
14. Willingness to travel internationally to meet with our Partners.
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