Business Development Manager (Franchise Support)
West Midlands, England, United Kingdom
My client is an established national landscape maintenance service provider. They deliver their services via a network of 46 franchise businesses throughout the UK, supplying grounds maintenance and associated services to a wide client base. I am currently working in collaboration with them to appoint a Midlands based Business Development Manager. This is an interesting and exciting role with the purpose of acting as the link between franchise business owners (turnovers from £150k for a newly appointed franchise through to £3m for an established one) and Head Office, to ensure they are all operating their businesses in the appropriate manner. The role takes a holistic approach to the business and the main duties include supporting the continued growth and business development of the franchisee network across the Midlands region, working alongside a team of BDMs assisting in the day-to-day business development and management of the franchisee.
The main duties are detailed below (this is not an exhaustive list):
* Business coaching to develop and maximise the opportunity within each franchise.
* Analysis of trading situation understanding the Franchisee’s profit and margins.
* Identifying blockages to business growth.
* Developing a strategy to achieve business growth and increased profitability.
* Monitoring and ensuring plans are then followed.
* Achieving maximum profitability by working with their business to maximise efficiency.
* Providing advice, guidance and information in a professional manner when dealing with issues.
* Setting, developing, and monitoring sales, growth, and customer service in accordance with the Franchise Agreement and Operations Manual.
* Providing/supporting training and support on site and as required at Head Office.
* Providing local and regional sales support to include planning, prospecting, and pricing support.
* Helping to prepare Franchisees for appointments and tenders with prospective customers.
* Providing training on in-house systems to promote efficiency and productivity.
* Ensuring franchisees are working in accordance with company standards and policies.
* Demonstrating in-depth understanding of the franchisee/franchisor dynamic.
* Sharing best practices and contributing to continuous improvement throughout the business and the wider BDM community.
* Proactively collaborating with and supporting other team members in Key Accounts.
* Experience of tendering, finance, and compliance.
* Providing updated reports to Senior Management and highlighting any areas of concern.
* Onboarding new franchisees into the network, in line with our standard operating model.
* A working knowledge of Health and Safety practices.
* Positively promoting company policies and good practice.
Experience and skills required:
* Previous Sales/Business Development experience is essential.
* Experience in the grounds maintenance sector is a must.
* A full UK driving licence is required.
* A willingness to travel across the Midlands region and spend four days a week in the field (candidates must live in the Midlands region - East/West/North/South).
* Demonstrable business experience and commercial acumen.
* Financial accountability and/or P+L ownership preferable.
* Demonstrable experience of driving growth.
* Excellent problem-solving skills with the ability to think quickly and react promptly to potential problems.
* Must be able to deal with people at all levels of seniority and be flexible in approach.
* A self-motivated person who is keen to learn and to share that learning with others.
* Must be comfortable with multitasking and able to consistently work to deadlines.
* Must show the right attitude to supporting franchisees to develop their businesses.
* Able to work independently and flexibly on own initiative with minimum instruction.
* Be resilient but still able to work collaboratively with a team and to build close working relationships.
Basic salary £52k-£54k, a company car or allowance, and a £5,000 bonus subject to achievement of objectives. There is also a stretch target of £1,000 for each additional £200,000 (excluding VAT) over and above their territory sales target and there is no cap on this incentive, expenses account for any overnight stays.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Sales and Business Development
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