Description
About the Role:
Join a dynamic, family-run business in Bridgwater as a Sales and Marketing Manager and drive their growth through effective lead generation and marketing strategies. We’re seeking a strategic and results-oriented professional who is passionate about delivering a steady flow of qualified leads to the sales team and expanding the brand’s reach. In this role, you will work closely with Sales to fuel their pipeline with high-quality leads, manage all marketing efforts, and oversee brand development. If you excel at combining sales-driven marketing with effective campaign execution, we’d love to hear from you!
Please note: Internally this role will be titled Marketing Manager.
Key Responsibilities:
1. Lead Generation & Pipeline Management: Develop and execute strategies that generate high-quality, market-qualified leads (MQLs) and support the sales team with a consistent pipeline to meet sales targets.
2. Marketing Oversight: Lead all marketing activities, including SEO, LinkedIn, email marketing, and blog content, with a focus on driving leads and optimising engagement.
3. Sales Alignment & Collaboration: Partner closely with the sales team to create relevant content and targeted campaigns that support effective sales outreach and customer acquisition.
4. Performance Tracking & Optimisation: Monitor and analyse campaign results to ensure MQL targets are met; continuously adapt strategies to improve lead quality and volume.
5. Brand Management: Ensure cohesive branding across all channels and design hard-copy marketing materials to enhance brand visibility and appeal.
6. Agency & Partner Coordination: Manage relationships with agencies, designers, and content creators to deliver high-quality marketing assets that align with lead generation goals.
Requirements:
1. Proven experience in sales and marketing, ideally within an SME environment, with a track record of generating qualified leads.
2. Expertise in digital marketing, including SEO, social media, and analytics.
3. Strong organisational and project management skills, capable of handling multiple campaigns.
4. An innovative and customer-focused approach with a commitment to providing sales with high-quality leads.
5. Experience managing external agencies and working collaboratively with creatives.
6. Analytical mindset with attention to detail and proactive problem-solving abilities.
Work hours: Monday to Friday, 8:00 AM to 5:00 PM
Benefits:
1. Competitive salary of £40,000–£45,000 (DOE) with an uncapped bonus scheme.
2. 24 days holiday + 8 bank holidays, with a holiday buy/sell scheme.
3. Unlimited training opportunities for professional growth.
About You:
You’re a driven marketer with a sales-first mindset, excited to make a measurable impact through qualified lead generation and sales collaboration. You’re committed to building and nurturing our brand and to supporting sales with a steady stream of high-quality leads. If this sounds like you, apply now and take the next step in your sales and marketing career.
Job Info
Job Title: Sales and Marketing Manager
Company: CV-Library
Location: Bath, Somerset
Posted:
Closes: Jan 24th 2025
Sector:
Contract: Permanent
Hours: Full Time
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