Marketing Specialist - Commercial - Print - UK & Ireland
Description -
Are you passionate about driving B2B marketing initiatives that lead to real business growth? An incredible opportunity awaits for a Marketing Specialist to be a part of the UK & Ireland Print Marketing team, a team of marketing and brand experts. The role reports to the UK&I Head of Print Marketing.
This role is at the forefront of building and executing a commercial marketing strategy that aligns with business priorities, focusing on delivering impactful results and driving incremental revenue. If you have experience in B2B marketing, thrive in a fast-paced environment, and bring a growth mindset, this role is for you!
What You'll Do:
As the Marketing Specialist, you’ll play a pivotal role in shaping and executing the commercial print marketing strategy, ensuring every initiative aligns with our business goals.
Key deliverables:
1. Strategy: Create and implement the commercial print marketing plan, aligning closely with local business priorities and collaborating with category teams to set quarterly targets.
2. Collaborate Across Teams: Work closely with category, sales, channel marketing, omnichannel, and store teams to align 4P plans, ensuring unified marketing execution across all platforms and touchpoints.
3. Lead Media Campaigns: Brief local media campaigns and programs to our Center of Excellence (COE) teams. Set relevant KPIs, provide strategic feedback on campaign briefs, approve media plans, and consistently review performance reports to drive campaign success.
4. Event Execution: Organize B2B events that drive lead generation and business outcomes, working closely with the sales team to align on key objectives and results.
5. Optimize Customer Experience: Enhance the local customer journey across multiple platforms, including hp.com and partner sites, ensuring a seamless and engaging experience at every touchpoint.
6. Creative Asset Development: Partner with the creative and brand specialist to develop and adapt marketing assets for maximum campaign impact. Ensure our brand and message are consistent and compelling across all channels.
7. Performance Marketing and Experimentation: Collaborate with our COE and data science teams to design experiments, run A/B tests, and implement data-driven strategies that optimize marketing spend for maximum effectiveness and efficiency.
8. Budget Responsibility: Manage commercial print marketing budget in alignment with the Head of Print Marketing, ensuring strategic utilization of quarterly and annual budgets to achieve business goals.
9. Non-Paid Media Initiatives: Drive content and SEO initiatives to boost brand consideration and conversion rates, collaborating with the Digital Operations team to achieve measurable success.
What We’re Looking For:
* Proven experience in marketing. Typically between 4-7 years of work experience in marketing and campaign management, or an advanced degree with 3-5 years of work experience.
* Extensive experience managing Paid Media Campaigns: Knowledge of different paid media vehicles and how to drive campaigns effectively.
* B2B marketing and ABM Experience: Proven experience in B2B marketing and Account-Based Marketing (ABM).
* Performance Marketing & Experimentation: Experience in performance marketing, conducting experiments, and analysing performance metrics to optimize initiatives.
* Influence: Ability to cut through silos and influence cross-functional teams. Ability to orchestrate and project manage large marketing programs.
* Proactive Self-Starter: Ready to take ownership, solve problems independently, and deliver tangible results.
Why Join Us?
Becoming a Marketing Specialist in our print division means being part of a high-energy, innovative team that values creativity and collaboration. You’ll have the opportunity to shape the marketing landscape for a leading brand, drive impactful campaigns, and be a key contributor to our business success.
Bring your energy, enthusiasm, and growth mindset to lead the way in transforming the print market with HP. Are you ready to make a difference?
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United Kingdom)
Travel -
No
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
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