On average it takes 5 minutes to apply for this role.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by.
Job title: AdTech & Analytics Solutions Lead
Department: Analytics and Data
Reporting to: Head of Marketing Effectiveness
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Why we need you
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
As an AdTech & Analytics Solutions Lead, your main responsibility will be to set up and manage tracking and marketing tagging systems. You will also be responsible for implementing and documenting data layers and supporting data collection integrations, such as Facebook CAPI and Google Enhanced Conversions. This role requires close collaboration with marketing, product, and country teams to ensure accurate data collection and reporting. Additionally, you will contribute to the design of analytics and media tracking specifications and perform audits and quality assessments.
What you’ll be doing
As part of your role, your responsibilities will include:
* Managing the setup and maintenance of tracking and marketing tagging systems to ensure accurate data collection and reporting.
* Implement and document data layers to support comprehensive tracking and analytics requirements.
* Support the setup of Facebook Conversions API (CAPI), Google Enhanced Conversions, and other data collection integrations.
* Design and implement data collection plans, including tag management and event tracking.
* Work closely with vendors, marketing teams, developers, and internal teams to understand requirements, provide technical guidance, and ensure successful implementation.
* Develop and maintain detailed documentation for tracking setups, data layers, and integration processes.
* Conduct audits and quality assessments of tracking setups to ensure data accuracy and integrity.
* Stay updated on industry trends, emerging technologies, and best practices in digital marketing implementation. Suggest enhancements to improve tracking accuracy and efficiency.
This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include:
* Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
* Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
* Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
* Exceptional attention to detail, ensuring high standards of quality in all outputs.
* Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
* Minimum 5 years’ experience in digital marketing implementation, web analytics, or a similar role. Proven experience with tag management systems and data layer implementations.
* Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts. Experience with Facebook CAPI and Google Enhanced Conversions is highly desirable.
* Solid project management skills with the ability to manage multiple projects and deadlines simultaneously.
* Strong problem-solving abilities and attention to detail. Ability to troubleshoot and resolve technical issues effectively.
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
* In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
* Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
* Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
* Experience in developing and executing customer retention strategies.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
* Adaptability
* Ownership and accountability
* Initiating action
* Resilience
* Team orientation
* Integrity
* Innovation
What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Betway and Super Group. This includes:
* We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
* Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
* Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from:
o Vitality Health Care
o Unum Dental
o Life Assurance & Income Protection
o Tusker car scheme
o Cycle to Work
o Retail discounts
Be part of that Superclass feeling.
At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.
It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.
Game on!
Should you not hear from us within 2 weeks, please assume your application has not been successful.
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