Summary
We’re looking for a tech-savvy Digital Marketing Executive to join our team and work across multiple brands. This role combines creativity with technical expertise, offering a hands-on opportunity to make a real impact! If you're proactive, detail-oriented, and eager to grow in a dynamic environment, apply today!
Wage
£14,722 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday - Thursday, 8.30am - 5.00pm and Friday, 9.00am - 4.30pm.
40 hours a week
Possible start date
Monday 31 March
Duration
1 year 4 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
You will be utilising a broad range of digital marketing techniques and strategies across multiple brands but will be focused on the technical aspects of the marketing job role.
Duties include:
* Updating websites (adding and updating products, images, content) on OpenCart Content Management System (CMS)
* Implementing Search Engine Optimisation (SEO) strategy
Written content creations – blogs, web copy, product descriptions, information
* Sourcing product and stock images
* Analysing the health of brand websites to target improvements
* Ensuring broken links and 401 redirects are kept to a minimum
* Collating audience and engagement data using analytics tools
* Assisting the wider team with other marketing activities
* Playing an active role in promoting the company
* Support the team to provide the highest level of accuracy and efficiency
* Assisting with office admin duties where required
Where you’ll work
Northampton
NN2 6NE
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
LEARNING FOR FUTURES LTD
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* All training will be delivered online by Wise Origin, offering flexible, expert led instruction with interactive sessions and digital resources
* This ensures apprentices can develop their skills while balancing work commitments
More training information
* Wise Origin is a national training provider which was established in 2006. We deliver further education and provide employment opportunities through our Apprenticeship Programmes and other funded provisions
* We specialise in Digital, IT & Data Apprenticeships and our aim is to help businesses and individuals make wise decisions for better futures
* Throughout the program, you will receive dedicated support from your tutor to ensure your success
* Upon completing your apprenticeship, you will be awarded the Level 3 Multi-Channel Marketer Apprenticeship Standard
Requirements
Desirable qualifications
GCSE in:
* English (grade A-C or 4-9)
* Maths (grade A-C or 4-9)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* Attention to detail
* Organisation skills
* Customer care skills
* Presentation skills
* Logical
* Team working
* Creative
* Initiative
Other requirements
Desired Skills •Excellent English language skills •IT/Web Design/Coding •Experience of using a website content management system (CMS) •Microsoft Office •Creativity to come up with further ideas •Ability to manage workload and ensure deadlines are met •Attention to detail (Accuracy) •Organised (Efficiency)