KEY DUTIES AND RESPONSIBILITIES INCLUDE:
1. To work with the Retail Buyer to create a unique retail experience in line with
the Inverness Castle Experience brand and taking in to account key events
and seasonal variations
2. To develop Inverness Castle Experience’s retail strategy in line with
colleagues, ensuring regular reviews and updates as required.
3. To merchandise the shop to ensure a creative and inspiring layout, lighting and
stock display.
4. To set the pricing strategy to meet the needs of Inverness Castle Experience
local and visitor markets.
5. To continually review the retail staffing arrangements and to adapt resources
as required.
6. To set annual trading budgets and targets.
7. To assume full responsibility for managing the retail trading budget and profit
and loss account, monitoring performance against agreed Key Performance
Indicators and industry standards
8. To develop and maintain suitable measures and systems for controlling stock,
to ensure sufficient levels of stock holding and to keep write-off stock to a
minimum.
9. To manage the retail EPOS system and stock in liaison with the Systems
Manager ensuring all stock is accurately recorded with updates on orders,
deliveries, price amendments and write offs.
10. Undertake stock counts according to the agreed requirements laid out by the
HLH finance team.
11. To analyse sales figures, interpret trends and forecast future sales volumes in
order to maximise profits.
12. To maximise retail turnover and profit working to grow the business in order to
support the Inverness Castle Experience’s ongoing financial viability.
13. To assist the Senior Management Team to identify potential income generation
opportunities from alternative commercial sources to ensure the organisation’s
long-term financial viability.
14. To work with the Visitor Services Manager to ensure fundraising and business
development activities are complementary and all potential income generation
activities are maximised.
15. To ensure effective systems for cash handling and security are in place and to
make recommendations for improvement where required.
16. To ensure that the shop offers visitors a range of products at appropriate
pricing levels and meets the organisation’s income targets and overall
branding guidelines.
17. To manage the product mix to ensure an imaginative, innovative and exciting
range of products which reflect the Inverness Castle Experience brand, linked
to the Highlands and to Scotland specifically.
18. To manage product selection and development in line with budgets.
19. To identify new product opportunities working with local companies to develop
a retail offer which reflects the Inverness Castle Experience brand.
20. To liaise with the Visitor Services and Food and Beverage Managers over all
matters of standards and service.
21. To respond and manage all retail complaints in an efficient and timely manner.
22. To develop a plan to operate a small online shop ensuring the shop is kept up
to date, stock level monitored, post and packing done in an efficient manner ,
liaising with team members such as IT and Marketing to ensure the online
shop revenue generation is optimised.
23. To travel as required to trade shows and suppliers to assist in the development
of new ranges and in order to stay ahead of retail trends.
24. To ensure that sustainability is considered at all points along the retail cycle.
25. To deputise for the Head of Inverness Castle Experience in his/her absence.