About Us: Wheelbase Lakeland Limited is one of the UK’s leading premium cycle retailers, with a head office and eCommerce division based in the Lake District and stores in the North East and Yorkshire.
We offer a huge range of premium bikes across road, mountain and electric disciplines. Plus, all the parts, clothing and accessories you need to enjoy the ride. We combine quality products with expert advice and have been leading the industry for over 25 years. We are currently looking for an experienced Visual Merchandiser to join the team at our Lake District head office.
Job Description:
As the Visual Merchandiser at Wheelbase you will promote retail brands, products and services in-store through creative and visually appealing displays that are designed with a focus on maximising profits and sales growth.
You will be based from our Lake District head office and work closely with our Retail Merchandiser, Marketing and eCommerce teams to create visual strategies and promotional events that attract and entertain our target markets.
Key responsibilities:
* Use your creativity and awareness of our industry to develop ways to promote our leading brands and to make our stores the best premium cycle stores in the UK.
* Develop and enhance the Wheelbase brand.
* Liaise with our teams to create display concepts in advance of new season launches and designated product areas. This will include window and in-store displays, light boxes, signage, digital graphics and social media content.
* Visit branches and train store teams on visual merchandising techniques and concepts.
* Conduct research on current and future trends in cycling, design and lifestyle which align with our target audiences.
* Create Visual Merchandising Packs to communicate layout principles and present these at the weekly Buying and Merchandising meeting.
* Maintain a budget and negotiate with suppliers for display materials and POS. Identify and source props, fabrics, hardware, lighting etc.
* Monitor and analyse the performance of each project to ensure category growth and forecasted targets are achieved.
What we are looking for:
* Creative flair and imagination.
* Ability to work with design packages like Adobe Creative Suite for visuals and finished artwork.
* Visual/spatial awareness and manual dexterity.
* Effective internal and external communication. Good negotiation skills when dealing with suppliers.
* The capacity to work with constructive criticism.
* An interest in cycling would be an advantage but not essential.
* Driving licence essential.
What We Offer:
* Salary £30,000+ based on experience.
* Opportunities for professional growth and development.
* A dynamic and supportive work environment in the heart of the Lake District.
* Employee discounts on our range of cycling products.
Working hours will be 9am to 5.30pm, Monday to Friday. However, flexible/longer working hours may be required from time to time.
The role is office based with a balance between independent work and regular team contact. Some of your time will be spent visiting our stores.
How to Apply:
Please send your CV and a covering letter to jobs@wheelbase.co.uk
Application Deadline: 27 September 2024
Job Type: Full-time
Pay: From £30,000.00 per year
Benefits:
* Casual dress
* Company events
* Company pension
* Cycle to work scheme
* Employee discount
* Free parking
* On-site parking
* Store discount
Schedule:
* Monday to Friday
Experience:
* Merchandising: 1 year (preferred)
Work Location: In person
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