Summary
The Marketing and Communications Officer will be responsible for managing all aspects of Grove Academy’s marketing and communications, including the production, development and delivery of a marketing and communication strategy in conjunction with the Head Teacher and Business Manager.
Wage
£11,778 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday. Hours to be confirmed.
30 hours a week
Possible start date
Saturday 10 May
Duration
1 year 5 months
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
* Assist in creating and executing a marketing and communications strategy for Grove Academy
* Manage and update the school’s website and social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
* Produce engaging content for newsletters, press releases, blogs, and promotional materials
* Support the development of email marketing campaigns to engage parents, students, and stakeholders
* Monitor and analyse website and social media analytics to measure campaign performance
* Assist with photography and videography for marketing purposes, including editing and publishing
* Work on search engine optimisation (SEO) and paid advertising campaigns (Google Ads, social media ads)
* Maintain brand consistency across all communication materials
* Support the organisation and promotion of events and open days.
* Liaise with external partners, media outlets, and suppliers for advertising and promotional materials
* Stay up-to-date with the latest digital marketing trends and suggest innovative ideas
Where you’ll work
Ladbrooke Road
Slough
SL1 2SR
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
REMIT GROUP LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* Training schedule has yet to be agreed. Details will be made available at a later date.
Requirements
Desirable qualifications
GCSE in:
* GCSE English or equivalent (grade 4-9 or equivalent)
* GCSE Maths or equivalent (grade 4-9 or equivalent)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Problem solving skills
* Administrative skills
* Logical
* Team working
* Creative
* Initiative
* Patience
Other requirements
Pre-employment checks. Please be aware that upon a successful offer of employment the company completes digitalised right-to-work checks and DBS applications via an external provider - 'Matrix Screening'. The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.