Interim Senior Finance Business Partner - Customer & Marketing (9 Months FTC)
Overview
Home. There's no place like it. And there's no feeling like helping people create the joy of feeling truly at home.
At Dunelm, that's what we do. We're the UK's number one choice for homewares because we make home life lovelier for our customers. Our Finance teams support our trading teams to make the best commercial decisions, collates customer transactions, balances the books, and manages procurement.
The Finance functions is a team of c90 colleagues across a range of disciplines. We are seeking an Interim Senior Business Partner to support our Brand Marketing, Insights & Analytics (I&A), and Consumer Insights teams. This role will partner closely with key stakeholders across the business, providing critical support for campaign planning, financial analysis, trial measurement, and governance of marketing spend. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for driving data-driven decisions that enhance marketing effectiveness and profitability.
What you'll be doing
Key Responsibilities:
1. Support Brand Marketing:
- Collaborate with the Brand Marketing Leadership Team
- Partner with I&A and Consumer Insights to provide actionable insights and recommendations.
- Assist in planning upcoming marketing campaigns by analysing sales and market data to optimise strategy and execution.
- Provide regular updates and reports on campaign performance, highlighting key trends and making data-driven recommendations.
2. Trials & Measurement:
- Develop a deep understanding of trial processes and testing methodologies for brand marketing initiatives.
- Support the creation and review of business cases for both renewals and new marketing initiatives, in partnership with Marketing & I&A.
3. Month-End Activities:
- Lead the preparation of Month-End (ME) reviews, EPR decks, and marketing activity trackers.
- Highlight risks and opportunities, collating key storylines and discussion points for senior leadership.
- Drive the narrative in ME reviews by providing clear and concise insights into marketing performance.
4. Governance & Spend Management:
- Introduce and implement improved governance processes for marketing spend, with a focus on enhancing the approval process for media and production expenditures.
- Assess the impact of these expenditures on overall marketing performance and explore cost-effective alternatives.
5. Photography & PDP Review:
- Conduct monthly reviews of Commercial PDP Photography SKUs to ensure alignment with conversion goals.
- Analyse performance against budget/forecast, identifying risks and opportunities for improvement.
6. KPI Tracking & Reporting:
- Work with the brand marketing team to define and track key performance indicators (KPIs) by marketing channel.
- Create trend reports to demonstrate how new or additional marketing activities are impacting overall KPIs.
What we'll look for in you
• Accounting qualification (CIMA/ACCA)
• Proven experience in financial analysis, or similar role, with a strong understanding of marketing principles and financial acumen.
• Proficient in data analysis tools and software, with advanced Excel skills.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Experience in a fast-paced, dynamic environment, with a proactive approach to problem-solving.
Key Competencies:
• Analytical Thinking: Ability to analyze complex data sets and extract meaningful insights.
• Attention to Detail: Meticulous in data accuracy and report generation.
• Collaboration: Ability to work effectively with cross-functional teams and stakeholders.
• Financial Acumen: Understanding of profitability analysis and ROI measurement.
• Communication: Strong ability to present data-driven insights in a clear and compelling manner.
Where you'll be working
Watermead Business Park, Pontylue Way, Leicester, Leicestershire, LE7 1AD
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