CRM & CDP Manager
Application Deadline: 10 March 2025
Department: Marketing
Employment Type: 永久 - 全职
Location: Andover
Description
In Twinings UK&I we are on a stimulating journey of transformation as we seek to achieve our exciting goal of becoming a leading brand in wellbeing drinks. We have created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
We’re looking for a highly curious, consumer-centred Customer Relationship Management (CRM) & Consumer Data Platform (CDP) Manager to focus on both our direct to consumer (DTC) and trade B2B websites, playing a key role in us reaching our vision of becoming a leading wellbeing drinks brand.
This role would be perfect for an experienced CRM / CDP Manager who truly values the impact that their work has on the consumer experience for a well-regarded brand.
Permanent, Full Time. Hybrid (Connecting with colleagues in person 2-3 days per week)
Key Responsibilities
* Utilize data-driven insights to inform content creation, timing, frequency & overall CRM campaign plans.
* Contribute to consumer experience design - identifying and implementing personalisation, segmentation & customisation interventions.
* Ensure correct data privacy processes are in place we are operating in line with legal guidelines.
* Ensure timely and effective delivery of email campaigns across all segments, with a focus on personalization and performance optimization.
* Implement omni-channel consumer experiences in the CDP / CRM platform, defining the ‘journey’ steps, business logic, rules to apply, channel templates and code required to serve content and execute the personalised experience in each channel.
* Create personalisation rules and logic in the CDP / CRM platform that tailor content, offers and recommendations to individual consumers based on their segments, preferences and behaviours.
* Define the data tracking required for performance reporting, building reports and analysis to inform decision-making on future data capture strategies, experience design and overall strategic plans.
Skills, Knowledge and Expertise
* Demonstrable experience in a similar role, for a consumer-centred brand.
* Experience using key CDP and CRM systems (Bloomreach would be ideal but not essential), Google (analytics, merchant centre, ads), and technical ability in Shopify.
* Curious, motivated and capable - with the ability to deliver value adding projects in a timely and professional manner.
* Experience with data science and of delivering quantifiable business benefits - able to work with data to derive actionable insights related to personalising the consumer experience.
* A great communicator, your strengths enable strong internal relationships to be built.
* You are passionate about the role that the CDP/CRM/acquisition programme plays in building a joined up consumer experience.
Benefits
* Yearly bonus based on personal contribution and financial performance.
* Private Medical.
* Flexible working options.
* 25 days holiday plus 8 bank holidays and the option to buy and sell holidays.
* Onsite Gym and Wellbeing Centre.
* Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more.
* Pension scheme with your contributions matched for up to 10% of your salary.
* Cycle to work scheme.
* SimplyHealth Cash plan.
* Onsite Staff shop and online staff discounts.
* Electric Car Scheme.
* Up to four weeks Digital Nomad.
* Opportunity for a variety of extensive development opportunities.
* 2 recharge days a year to pause and get back on top and thriving.
* Birthday day off.
* Inspiring connection events in line with our exciting wellbeing vision.
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