Paid Media Manager - Thriving Agency in Birmingham Client Opportunity Salary : £32,000 - £38,000 (depending on experience) Location : Warwickshire(Flexible working options available) Type : Full-time We are thrilled to present an exciting opportunity on behalf of our client, a forward-thinking and fast-growing agency based in Warwickshire. They are looking for a Paid Media Manager to join their dynamic team. This is a perfect role for a talented and ambitious professional with a passion for paid media, particularly with shopping campaigns, and who is eager to work with innovative platforms. Your Day-to-Day Responsibilities: Campaign Management : Plan, execute, and optimise paid shopping campaigns across platforms such as Google Ads (Standard Shopping, Performance Max), Meta Advantage Catalogue Ads, TikTok Shop, Pinterest Shopping, and more. Feed Optimisation : Oversee and maintain product feeds, ensuring accuracy, optimisation, and localisation via Google Merchant Centre, Meta Catalogue, and other feed platforms. Collaboration : Work closely with the e-commerce and creative teams to ensure product imagery, pricing, and descriptions align with best practices for ad formats. Performance Monitoring : Track key performance metrics (ROAS, CPA, CTR, CVR) and provide actionable insights and recommendations. A/B Testing : Implement A/B tests for campaign elements like creatives, audience segments, and bidding strategies to improve results. Budget Management : Manage budget pacing and forecasting to ensure efficient monthly spend allocation and explore scaling opportunities. Platform Knowledge : Stay updated on platform changes, algorithm updates, and new tools to keep campaigns ahead of the curve. Cross-functional Collaboration : Work in unison with SEO, CRM, and organic social teams to drive a cohesive marketing strategy. Skills for Success: Proven ability to manage paid media performance across multiple digital channels. Experience in supporting client growth with digital strategy and campaign execution. Confidence in managing campaigns across a variety of platforms. Strong creative thinking for campaign testing strategies and performance optimisation. Excellent reporting and analytical skills with a focus on competitor activity and paid performance. Up-to-date with trends and new technology that can support business/client growth. Experience managing affiliate marketing platforms. Preferred Experience: 3 years of hands-on experience in paid media, particularly with shopping campaigns. Expertise in Google Ads, especially Performance Max and Shopping, Google Merchant Center, Meta Ads Manager, and feed management tools (e.g., Feedonomics, Channable). Strong analytical skills with experience in Google Analytics 4, Looker Studio, or similar platforms. Experience in managing large-scale product catalogues and optimising feeds for multiple regions/languages. Familiarity with attribution models, UTM tagging, and conversion tracking. Excellent communication skills, with the ability to present insights clearly. Experience in an Agency & client-facing role and with Agile methodologies. Familiarity with Jira and Confluence. Supporting Salary and Benefits: Salary : £32k - £38k (depending on experience), with clear performance milestones and opportunities for a pay review. Vitality Programme : Health Insurance, Optical & Dental coverage, and Rewards & Discounts. New Business Commission WFH Allowance Birthday Off : Enjoy your birthday in addition to 25 days annual holiday. Mental Health Support : Access to trained mental health responders whenever needed. Volunteering Leave : Plus salary sacrifice for additional holidays. Socials & Community Personal Development : Bespoke training programmes many more Why Join? This is an excellent opportunity to join a growing agency where innovation, creativity, and collaboration are at the heart of everything they do. If you're ready to take the next step in your career and be part of a supportive, energetic team, this is the role for you. To apply, please send your CV and a cover letter outlining your experience and why you're the perfect fit for this role.