Senior Customer Strategy Analyst
Location: Hybrid (London or Corby)
RS Group is seeking a Senior Customer Strategy Analyst to join our team permanently. In this role, you will be responsible for delivering customer segment and strategy insights based on golden records and unified customer profiles. You will analyze data across global platforms and systems to inform and support the strategic delivery and activation of a personalized omni-channel customer experience, driving customer value and NPS.
What You'll Be Doing:
* Customer Data Analysis: Develop, plan, and deliver analysis of the customer data master (CDM) golden records from Informatica 360 using tools like Snowflake Labs and exploratory. Deploy golden records to extract strategic and real-time customer insights aligned with the strategic framework for core customers and lifecycle stages.
* Strategic Insights Generation: Generate strategic insights (customers, commercial, and digital) and identify opportunities based on customer segments to support customer strategy.
* Customer Segment Reporting: Develop regular customer segment reports (HCLV, industry sector, and other sectors) to track performance across the group.
* Data Quality Improvement: Identify areas for data quality improvement and collaborate with regional data quality leads to recommend and track process improvements.
* Global Community Engagement: Work within a global community of analytics and insights practice to share customer segment insights in line with corporate strategy and deliver greater value creation.
* Regional Collaboration: Collaborate closely with performance and optimization analysts in different regions to understand customer trends and activities influencing value and opportunities within the customer base.
About You:
This role is part of the CXO function and involves close collaboration with the regional analyst community to share and interpret customer segment performance and identify opportunities. Key qualifications and attributes include:
* Digital Analytics Experience: Experience using Adobe Analytics for tracking and reporting on key aspects of a customer’s journey.
* Reporting Tools Proficiency: Proficient in using business objects or Power BI to create, interrogate, and develop reports and insights.
* Salesforce Reporting: Experience in Salesforce reporting is beneficial.
* Opportunity Identification: Ability to proactively identify opportunities within the data and deliver insights to drive commercial decision-making.
* Problem-Solving Skills: Strong problem-solving skills and commercial acumen.
* Project Management: Ability to multi-task across numerous projects.
* Communication Skills: Excellent communication and presentation skills, comfortable presenting to peers and senior leaders.
* Narrative Ability: Ability to convey the commercial narrative of complex information to a non-technical audience.
* Technical Proficiency: Experience with tools such as AAM, BO, Power BI, Excel, SPSS, SQL, Exploratory, Snowflake, and Informatica 360 is desirable.
Join RS Group as a Senior Customer Strategy Analyst and contribute to driving customer value through insightful data analysis and strategic insights.
The extras you’ll get:
At RS, as well as the usual employee benefits you’d expect from a FTSE listed company, including annual performance bonus, enhanced maternity and paternity leave, private healthcare, in the UK&I, we’ve just introduced a number of new Family Friendly Policies including:
* Help for people to take control of ongoing health conditions such as diabetes or asthma with £500 a year available for monitoring & consultation.
* Support for neurodiverse colleagues and families with neurodiverse members with needs assessment, diagnosis and post-diagnostic support for autism spectrum, ADHD, and Tourette’s syndrome.
* Support for women at different life stages from streamlined fertility support through to diagnosis and monitoring of both endometriosis and menopause.
* Helping our LGBTQ+ community through enhanced coverage for trans colleagues, including voice coaching, facial surgery, and gender confirmation surgery.
* Additions to fertility coverage including IVF for lesbian couples and information/support around surrogacy and adoption for all.
We are RS:
At RS we’ve been solving engineering problems for over 80 years: big ones, small ones, easy and difficult ones. We turn the ‘what ifs’ into the ‘why nots’, the impossible into the possible.
Our purpose? Making amazing happen for a better world.
We offer service and product solutions. We send out a parcel every 2 seconds, to over 130 countries. We provide over 700,000 in-stock and over 3 million unstocked products to more than 1.2 million customers.
We want people like you, as you are curious about things, you like doing things differently and also in a human way with empathy. Because that’s exactly how we partner with people – our customers, suppliers, colleagues, and communities – to solve problems.
We’ll also invest in your development and wellbeing – because building a more diverse and inclusive culture, being ethical, responsible, and committed to our Environment, Social and Governance (ESG) action plan is at the heart of everything we do.
Come and join us and we’ll help you to think big, do more and unleash your brilliance, so you do amazing things too.
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