About us At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment. The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly. If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far. About the role As the Digital Product Owner, your key focus will be to define the Product Roadmap, priorities and clarity of the outcomes expected and maximise the value of the product offering. Key Responsibilities: Represent the voice of the customer Carry out detailed analysis of the business/ customer needs, requirements, impact, scope, risks, and benefits Own the product roadmap and ensure it aligns product roadmap to strategic goals. Determine scope and direct the team in terms of epics and features to guide the scrum team Bring to life what change is required and what outcomes we are trying to achieve Develop appropriately detailed specifications for the product features so they are clearly understood by the development teams. Collaborate with stakeholders during the visioning and concept development of a product. Skills & Experience Excellent knowledge of agile scrum methodology and practices Able to apply agile analysis techniques specifically for defining and creating user stories and acceptance criteria Experience in using analysis tools & techniques including wireframes and business process modelling Experience of working in a technical/e-commerce environment Good understanding of software development practices and web/mobile technologies Experience of using work management tools such as Jira, Trello & Confluence Able to produce high quality supporting artefacts to assist the team in development of the feature Act as a liaison between the business stakeholders and technical delivery teams translating concepts into language that is easily understood by both parties Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.