Dynamic Digital Marketing Agency in Manchester - Sports & Entertainment An exciting opportunity for a Measurements & Insights Lead to join a dynamic Manchester-based agency specialising in consumers across sports, gaming, and entertainment. This role is ideal for a data-driven professional with a background in social media, digital marketing, or marketing analytics, looking to shape the future of measurement and insights within a fast-paced, creative environment. Key Responsibilities: Owning the Data & Measurement Agenda by defining a future-focused approach to measurement and insights. Developing Dashboards & Analytics Tools through designing automated, real-time dashboards for actionable insights. Leading Sponsorship Measurement Innovation. Establishing new ways to measure sponsorship effectiveness. Measuring ROI & Business Impact through implementing advanced methodologies to track marketing performance and impact. Experience & Skills Required: 4-6 years' experience in data analytics, marketing measurement, or AI-driven insights, ideally within an agency, media, sports betting or sponsorship setting. Strong background in marketing analytics, ROI measurement, attribution modelling, econometrics, and media valuation. Understanding of brand tracking methodologies and the ability to measure cultural impact in sports, gaming, and entertainment. Expertise in machine learning models, automation, and predictive analytics for marketing measurement. Advanced data visualisation skills - proficiency in Power BI, Tableau, Google Data Studio, or similar tools. Hands-on experience with social listening tools to derive actionable insights. This is an Exciting agency environment with a creative and collaborative culture. There is a hybrid working schedule, (3 days in the office, 2 remote). Competitive salary up to £60,000 plus a wealth of benefits. Work with top brands in sports, gaming, and entertainment. If you're a data-driven leader passionate about insights, analytics, and innovation, this is an incredible opportunity to make a real impact. Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates ADZN1_UKTJ