Direct message the job poster from MacGregor Black
Have you successfully scaled D2C revenues and launched brands in international markets?
Do you excel at leading teams and driving growth in a fast-paced, dynamic environment?
Are you ready to craft and execute a transformative digital strategy for a fast-growing brand?
MacGregor Black is currently partnering with an Innovative Consumer Goods brand to recruit a Head of eCommerce. This is a permanent, hybrid role based in Yorkshire, UK.
The Head of eCommerce will lead the creation and execution of a comprehensive digital strategy, reporting directly to the executive leadership team. With ambitious growth targets, the successful candidate will focus on scaling Direct-to-Consumer (DTC) operations, driving international expansion, and enhancing the brand’s digital presence. This role is ideal for a senior eCommerce professional passionate about transforming customer experiences and delivering measurable results.
Key Responsibilities:
* Strategic Leadership: Define and implement an eCommerce strategy aligned with the brand’s vision and growth objectives.
* Global Market Expansion: Identify and capitalize on opportunities to expand into international markets, tailoring approaches to local needs while maintaining brand alignment.
* P&L Ownership: Drive revenue growth and profitability, ensuring all digital initiatives deliver strong ROI.
* Platform Optimization: Oversee the continuous improvement of the DTC platform for seamless, engaging user experiences.
* Customer Lifecycle Management: Develop strategies for customer acquisition, retention, and engagement via paid media, SEO, email marketing, and affiliates.
* Data-Driven Decision-Making: Leverage analytics and A/B testing to optimize conversions, enhance customer lifetime value, and inform strategic decisions.
* Team Development: Build and mentor a high-performing team, fostering innovation and collaboration.
* Trend Leadership: Monitor industry advancements to keep the brand ahead in digital innovation and strategy.
What are we looking for?
* Proven experience in a senior eCommerce leadership role, preferably in consumer goods.
* Demonstrated success in scaling DTC revenues and launching international markets.
* Strong expertise in digital marketing channels, including PPC, social media, SEO, and email.
* Hands-on experience with eCommerce platforms like Shopify Plus or Magento and analytics tools such as Google Analytics.
* Commercially focused, with a sharp eye for KPIs and customer-centric strategies.
* Inspirational leader with exceptional communication skills and stakeholder influence.
Why Join?
* Drive the growth of a disruptive, values-driven brand.
* Shape and execute a global digital strategy.
* Be part of a collaborative, entrepreneurial culture.
* Competitive salary, bonus, and benefits package.
Contact Dan Hookway today for more information.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Marketing
* Retail
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