Senior Marketing Executive
Location: York
Salary: £31.5k
Hours: Mon-Fri / 40 hours p/w / In office
Grafton Recruitment are delighted to be partnering with a leading private healthcare business in the York area who are looking for a Senior Marketing Executive. This role is vital to their operations at a time where the client is needing new ways of reaching their targeted audience via social media, including working with nationally-renowned creative agencies. With an excellent benefits package and a reputation of quality people, this is a lucrative opportunity for the right person to make their own.
Duties and Responsibilities
* Supporting KRA/KPIs as determined each year in the Society business objectives
* Driving lead generation and high-quality traffic towards acquisition channels from social media
* Brand awareness & consideration
* B2C sales
* B2B leads
* Media & brand reputation
* Review ratings
* Complete, capture and self-monitor a minimum of 15 hours per annum of continuing professional development
* Cost per acquisition, cost per lead
* Budget management
* Audit, Risk and Regulatory Compliance incl. DP, FCA, TCF
* Driving brand awareness through achieving expected social media outcomes, reaching relevant target audiences
* Improving existing customer/member engagement with the brand on social channels
* Working with stakeholders and senior colleagues to utilise social media in growing employer brand and reputation
Qualifications
* Educated to degree level or equivalent
* Strong and demonstrable written English and communications skills
* Good critical analysis skills, demonstrable through experience and/or education
* Experience of delivering marketing activity with strong measurable outcomes
* Experience in managing social media channels, including targeting and paid spend
* Experience in curating effective content for chosen target audiences
* Monitoring campaign performance, reporting effectively, providing analysis and recommendations
* Good diplomacy, negotiation and problem-solving skills
* Experience in running end-to-end campaigns, often several concurrently
* Can meet deadlines effectively and problem-solve where needed to ensure objectives are not missed
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