Marketing Director
£70,000 - £80,000 Base + Bonus
Hybrid
Leading membership association seeks a highly talented and accomplished Marketing Director to lead the organisations entire marketing function, positioning their flagships events as global leaders, enhancing member engagement and growing their community.
Our client delivers a world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation. Their portfolio includes a powerful digital media presence and activities such as their flagship event, Awards, Webinars; CEO roundtables; Podcasts; and Training Sessions.
Key Responsibilities:
Strategic Leadership
* Direct and mentor a team of four marketing professionals and freelance support,
* Oversee and manage their database and CRM
* Develop strategies to re-engage data across the business.
* Create reports to track and improve the top-of-funnel to sales conversions, strategy.
* Develop and execute a comprehensive marketing strategy aligned with organisational goals, including events, membership, and editorial.
* Oversee marketing budgets Define KPIs and track campaign performance
Event Marketing. Support and work with the Head of Event Marketing to:
1. Position their flagship event as a premier...