Company OverviewWe are a provider of high-quality, private pay, home care services in the UK, operating multiple trusted brands that cater to individuals seeking support to live independently in their own homes. Our brands have established a strong reputation for excellence, compassion, and innovation. With ambitious growth plans and a commitment to delivering exceptional care, we are seeking an experienced and degree-qualified Head of Marketing to lead our marketing initiatives and help us expand our reach through a growing portfolio of brands.Role OverviewAs the Head of Marketing, you will oversee the marketing strategies and operations for multiple brands under the company umbrella, each with its unique positioning, audience, and objectives. This role demands a strategic thinker with strong leadership abilities who can translate business goals into actionable marketing plans. Your responsibilities will span from brand development and campaign execution to analytics and team management, making this a varied and rewarding opportunity in the growing home care sector. You will collaborate closely with sales, operations, and senior leaders to deliver on sales targets while ensuring alignment with our core values and customer-centric approach.Key ResponsibilitiesStrategic Marketing Leadership:Develop and implement overarching marketing strategies aligned with the company's vision and objectives for each brandConduct in-depth market analysis to identify emerging trends, target audience needs, and competitive landscapeCreate detailed marketing plans that address brand positioning, market penetration, and customer retention goalsDefine KPIs for all marketing activities and align them with business goals to track and measure successPresent marketing strategies, plans, and results to senior stakeholders, providing clear insights and recommendationsBrand Management and Development:Establish and maintain distinct brand identities for each brand under the company portfolioEnsure consistent messaging, tone of voice, and visual branding across all platforms and materialsWork closely with designers and content creators to develop brand guidelines and ensure compliance across all teams and campaignsLead rebranding initiatives or updates as required, ensuring smooth transitions and effective communicationCampaign Creation and Execution:Plan and execute integrated marketing campaigns across digital, social, email, print, and events to achieve measurable objectivesUse storytelling and creative techniques to differentiate each brand and engage target audiencesCollaborate with cross-functional teams to deliver cohesive campaigns that align with sales and operational goalsManage and negotiate with external agencies for campaign execution, from creative development to media buyingOversee the planning and management of industry events, sponsorships, and partnerships to increase visibility and engagementDigital Marketing and Online Presence:Oversee the performance of websites for all brands, ensuring they are user-friendly, informative, and optimised for lead generationLead SEO and SEM strategies to drive organic and paid traffic growthManage social media accounts for multiple brands, creating platform-specific strategies and content calendarsDevelop innovative content marketing strategies, including blogs, videos, case studies, and newsletters, to establish thought leadershipUse marketing automation tools to optimise email marketing campaigns and nurture leads through the sales funnelLead Generation and Customer Engagement:Design and implement initiatives to increase inquiries and generate qualified leads for each brandMonitor the customer journey across touchpoints to identify opportunities for improvementWork with customer service and sales teams to ensure marketing efforts align with the customer experienceConduct surveys and feedback initiatives to gain insights into customer preferences and satisfactionAnalytics and Reporting:Use advanced analytics tools to monitor the performance of campaigns and overall brand healthAnalyse data to uncover insights about customer behaviour, campaign effectiveness, and ROIRegularly report on metrics such as lead generation, conversion rates, traffic, and engagement to identify areas for improvementMake data-driven recommendations to optimise marketing spend and effortsTeam Management and Collaboration:Build, lead, mentor, and develop a small marketing team, fostering a culture of collaboration and innovationConduct regular performance reviews and identify professional development opportunities for team membersWork closely with other departments, such as sales, operations, and senior leaders, to align goals and strategiesBuild strong relationships with external partners, such as PR firms, advertising agencies, and freelancersQualifications and ExperienceA degree in Marketing, Business, or a related field (or equivalent qualification) is essentialAt least 5+ years of experience in a marketing management role, preferably in the healthcare, service, or multi-brand sectorsProven track record of successfully managing and growing multiple brandsDemonstrable experience in planning and executing digital marketing strategies, including SEO, PPC, and social mediaExpertise in creating and managing marketing budgets with a focus on ROIStrong project management skills with the ability to oversee multiple campaigns and initiatives simultaneouslyExceptional written and verbal communication skills, with the ability to tailor messages to different audiencesProficiency in using analytics platforms (e.g., Google Analytics, HubSpot) and marketing tools (e.g., Mailchimp, Adobe Suite)Key CompetenciesStrategic Vision: Ability to see the big picture while managing details for successful executionCreative Thinker: Innovative approach to problem-solving and campaign ideationAnalytical Mindset: Data-driven decision-making with strong attention to detailLeadership Skills: Inspires and motivates the team, fostering a positive and productive work environmentCollaborative Nature: Works effectively with internal teams and external partnersOrganised Multitasker: Manages multiple priorities under tight deadlines without compromising qualityBenefits£65,000 salaryPerformance-based bonusFuture equity optionsFlexible working options, including remote working and a four day weekEnhanced holiday allowance and family friendly benefitsOpportunities for professional development and trainingPension scheme and healthcare optionsThe chance to make a meaningful impact in a growing industry dedicated to improving livesHow to Apply:Interested candidates should apply through LinkedIn only, submit their CV and a tailored cover letter highlighting their experience managing multiple brands and their vision for marketing in the home care industry. Please include examples of successful campaigns or strategies you've led.