Job description
Site Name: UK London New Oxford Street
Posted Date: Feb 24 2025
Senior Brand Manager ViiV Healthcare
Location: GSK HQ, London, UK,
Job Purpose
The Senior Brand Manager is responsible for shaping and delivering the marketing strategy across the UK for a priority brand in ViiV UK. As a passionate and confident marketer, the individual will thrive in a fast-paced, complex environment, working collaboratively to define, optimize, and execute the strategic plan for the brand.
In this role you will be responsible for
* Strategic Leadership: Lead the development and execution of robust and impactful marketing strategies that deliver compelling value propositions resonating with HIV stakeholders.
* Use of market insight: Demonstrate commercial acumen by understanding market dynamics, drivers, and barriers.
* Review Performance: Regularly review plan progress, implementing systems and processes that drive excellence in execution.
* Cross-functional Collaboration: Partner closely with cross-functional teams to align on strategy and execute tactical plans.
* Ownership and Accountability: Take ownership of brand strategy, ensuring effective execution and activation of brand, tactical, and account plans.
* Above Brand Activities: Work beyond core role to deliver best results for the organization.
Basic Qualifications & Skills:
* University Degree in Business, Science or similar fields or equivalent experience.
* Marketing/Brand Manager experience, ideally within the pharmaceutical industry.
* Familiarity with ABPI code, preferably with experience in LOC marketing role.
* Proven experience in successfully leading complex cross-functional projects and teams with strong project management skills.
* Evidence of identifying key opportunities and barriers which will impact the business.
* Ability to work with metrics and KPIs to evaluate and optimize the performance of channels & campaigns.
Preferred Qualifications & Skills:
* HIV therapy area knowledge.
* Strong strategic thinking, analytic, interpersonal and communications skills.
* Strong partner relationship and collaboration skills.
Closing Date for Applications 4th March 2025 (COB)
Please take a copy of the Job Description, as this will not be available post closure of the advert.
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind.
ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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